Email & SMS Specialist

Twin Health

. Own email end to end, including creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing and SMS program development, with a strong focus on compliance, deliverability, and data-driven decision-making. Proficient in using Braze and Salesforce for campaign execution and reporting.

Highest-signal resume keywords

Email MarketingSMS Program DevelopmentBraze PlatformTCPA ComplianceA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingA/B TestingDeliverability MechanicsList HygieneCampaign ReportingSQL LiteracyCreative TestingSegmentation ExecutionData Analysis

Soft Skills

CollaborationCommunicationProblem-SolvingCreativityAttention to Detail

Tools & Technologies

BrazeSalesforceAI ToolsMarketing Automation Platform

Industry Keywords

TCPA ComplianceCAN-SPAMRegulated IndustryConsent Requirements

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own email end to end, including creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship
Resolve the Gmail Promotions inbox-placement issue limiting email reach and content testing
Build Twin's first SMS program from scratch on the existing Braze platform
Own SMS consent and TCPA compliance
Log every creative, cadence, and segment decision and rationale
Ensure every send is joinable to an individual lead record
Design and run email and SMS A/B tests with stated hypotheses and success metrics
Extend the validated Motivation vs. Barrier messaging framework to SMS
Execute channel priorities and sequencing set by the Associate Director, Acquisition Strategy & Channel Ops
Partner with Marketing on creative production and approval; tag and measure content
Use AI tools such as Claude to draft creative variants and accelerate reporting
Perform other duties as assigned

Requirements

What you’ll need

4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP
Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics
Strong grasp of deliverability and inbox-placement mechanics, including sender reputation, authentication, list hygiene, and Promotions-tab avoidance
Comfortable working with lead-level data and campaign reporting in Salesforce and a marketing automation platform
Experience designing and reading A/B tests
Comfortable executing within a channel strategy set by someone else
Applicants must be authorized to work for any employer in the U.S.
Twin Health is unable to sponsor or take over sponsorship of an employment visa
Preferred: experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM
Preferred: SQL literacy
Preferred: experience partnering with a channel-orchestration manager or director

Benefits

Comp & perks

A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents
8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you
80% coverage for your family
Health Savings Account and Flexible Spending Account options
401k retirement savings plan
High level of flexibility