Product Marketing Manager – Messaging, Commercialization

Twin Health

. Build one source of truth for positioning, launch messaging, and sales enablement across all programs .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSenior💰 $140,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the health tech or B2B SaaS sectors, focusing on building buyer personas, crafting effective messaging frameworks, and producing impactful sales and marketing content. Proficient in collaborating across teams to ensure alignment and accuracy in messaging and value propositions.

Highest-signal resume keywords

Product Marketing ExperiencePersona DevelopmentMessaging Framework CreationSales Content WritingHealthcare Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Buyer Persona DevelopmentMessaging FrameworksSales Enablement ContentRFI/RFP ResponsesVideo ScriptingExecutive Narrative WritingTalk Track CreationClinical Outcomes TranslationValue Proposition DevelopmentAI Tools Proficiency

Soft Skills

Strong Writing SkillsJudgment and AccuracyCollaboration Without AuthorityCommunication SkillsAdaptability

Industry Keywords

Health TechB2B SaaSCardio-Metabolic HealthDigital HealthEmployer BenefitsHealth EconomicsSales EnablementProduct LaunchMarket PositioningCustomer Success

About the role

Key responsibilities & impact

Build one source of truth for positioning, launch messaging, and sales enablement across all programs
Interview prospective buyers and current clients, and turn findings into personas covering needs, buying process, and common objections
Turn clinical outcomes and product capabilities into value propositions for live sales deals
Work with Product on launches, from defining customer value to go-to-market
Write pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo and video scripts
Work with Marketing and Design to ship sales and marketing content
Track whether messaging is landing in rep conversations and deal outcomes, and improve it when needed
Run regular check-ins with Sales, Health Economics, and Customer Success to keep messaging current
Maintain one connected Twin story across the portfolio, company all-hands, and major partner presentations
Report to the Director of Product Marketing and sit on the Product team
Perform other duties as assigned

Requirements

What you’ll need

5+ years in product marketing, ideally at a health tech or B2B SaaS company with multiple products or segments
Built personas from real buyer interviews, not just demographics
Built a messaging framework that worked across more than one product
Written sales and marketing content that reps actually use in deals
Strong writing, from an executive narrative to a rep-ready talk track
Skill with AI tools, plus the judgment to question their output and own the accuracy of your work
Track record of working with Product, Sales, Marketing, Health Economics, and Customer Success without authority over them
High bar for accuracy
Healthcare or employer benefits experience strongly preferred
Cardio-metabolic, digital health, or health plan/employer benefits experience preferred
RFI/RFP response experience preferred
Scripting or storyboarding video or demo content preferred
Must be authorized to work for any employer in the U.S.
Employer is unable to sponsor or take over sponsorship of an employment visa

Benefits

Comp & perks

Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents
8 weeks of 100% paid parental leave for non-delivering parents
100% employer-sponsored healthcare, dental, and vision for you
80% coverage for your family
Health Savings Account and Flexible Spending Account options
401k retirement savings plan
Remote and flexible work environment
Competitive compensation package