Marketing Analytics Manager

Twist Bioscience

. Own and maintain the authoritative marketing data model and metric definitions .

Posted 9/21/2026full-timeSouth San Francisco • California • United StatesSeniorLead💰 $157,000 - $198,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in marketing analytics with a focus on data-driven insights, storytelling, and visualization. Proficient in SQL, Tableau, and cloud data warehousing, particularly Snowflake, to support marketing performance measurement and reporting.

Highest-signal resume keywords

Marketing AnalyticsSQL ProficiencyTableau ExpertiseSnowflake ExperienceAI Tools Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Data ModelLead Scoring ValidationAttribution MetricsFunnel MetricsLifecycle MetricsData Quality ChecksSelf-Serve AnalyticsPredictive ModelingCampaign TrackingMetric Catalogs

Soft Skills

StorytellingCommunication SkillsCollaborative Working Style

Tools & Technologies

Salesforce Marketing CloudMarketoClaudeGeminiSegment

Industry Keywords

B2B Funnel ExperienceLife SciencesBiotechE-Commerce AnalyticsScientific Tools

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Own and maintain the authoritative marketing data model and metric definitions
Deliver end-to-end marketing measurement as business-focused stories with recommendations
Partner with commercial, product and digital marketing leaders to diagnose channel performance, funnel leaks and segment opportunities
Own lead quality measurement, including MQL definitions, lifecycle metrics and lead scoring validation
Build self-serve datasets and documented endpoints for marketing leaders
Deliver curated visuals, recurring digests and narrative summaries for stakeholders
Validate self-served numbers and establish automated data-quality checks
Build AI-assisted analytics tools and maintain the marketing semantic layer and metric dictionary
Steward the governed Snowflake marketing data product layer
Represent marketing analytics requirements as the technology stack evolves, including Salesforce Marketing Cloud migration, Segment instrumentation and e-commerce replatforming
Drive campaign performance reporting adoption and support the migration from Marketo to Salesforce Marketing Cloud

Requirements

What you’ll need

7-10+ years in marketing analytics, business analytics or a closely related field, including B2B funnel experience
Demonstrated ability to move from data to insight to recommendation, with specific business decisions changed because of analysis
Strong storytelling and communication skills
Ability to present to senior leaders
Ability to communicate complex topics using intuitive, accurate data visualizations
Hands-on fluency with AI tools such as Claude, Gemini or similar for analytical work
Working proficiency in SQL and Tableau
Comfort in a cloud data warehouse; Snowflake preferred
Practical fluency with attribution, campaign tracking, funnel and lifecycle metrics, and lead scoring
Collaborative working style
Life sciences, biotech or scientific-tools experience is nice to have
E-commerce analytics experience is nice to have
Salesforce ecosystem experience, especially Salesforce Marketing Cloud; Marketo useful, is nice to have
Experience with semantic layers, metric catalogs, data dictionaries or self-serve analytics enablement is nice to have
Exposure to predictive modeling is nice to have
Experience working as a customer of a central BI or data platform team is nice to have

Benefits

Comp & perks

Bonus eligibility
Equity eligibility
Generous benefits package