Freelance Integrated Media Strategist

Two Circles

. Bring local market intelligence covering the media landscape, audience behaviors, cultural nuances, competitive environment, and local sporting and entertainment calendar .

Posted 10/15/2026part-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing and media strategy, with a strong focus on audience targeting and campaign execution across both digital and traditional channels. Leverages local market intelligence and established relationships to drive impactful marketing initiatives in the sports and entertainment sectors.

Highest-signal resume keywords

Integrated MarketingMedia StrategyEvent MarketingAudience TargetingFull-Funnel Paid Marketing Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Landscape AnalysisCampaign PhasingProgrammatic Media PlanningDigital Platform ExpertiseTraditional Media Expertise

Soft Skills

CollaborationCommunicationPresentation Skills

Tools & Technologies

MetaGoogle SearchYouTubeTikTokSnapchatSpotify

Industry Keywords

Local Market IntelligenceConsumer BehaviorCultural TrendsSport MarketingEntertainment Marketing

About the role

Key responsibilities & impact

Bring local market intelligence covering the media landscape, audience behaviors, cultural nuances, competitive environment, and local sporting and entertainment calendar
Collaborate with the central Two Circles team to shape and challenge event marketing strategy, including audience targeting, channel selection, media mix, and campaign phasing
Apply traditional/direct media expertise across Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, and Direct Digital Display/Video
Apply digital platform expertise across Meta, Google Search/Display/YouTube, TikTok, Snapchat, Spotify, and other Digital Audio
Plan programmatic media across Display, Online Video, Connected TV, Digital Audio, BVOD, and Programmatic DOOH
Leverage existing local relationships and networks to facilitate introductions and explore relevant opportunities
Recommend messaging, creative approaches, and activation ideas that resonate with local audiences
Participate in planning discussions and workshops, presenting and articulating local market recommendations to SailGP stakeholders

Requirements

What you’ll need

Strong background in integrated marketing, media strategy or event marketing, ideally within sport, entertainment or live events
Excellent knowledge of the local market, including media landscape, consumer behavior, and cultural trends
Experience developing full-funnel paid marketing campaigns across both digital and traditional channels
Established relationships across relevant local media, marketing and partnership networks