Digital Performance Marketing Officer

Twoconnect

. Build, launch, manage, and optimise paid campaigns across Meta Ads Manager, including Facebook and Instagram, LinkedIn Ads, TikTok Ads, and YouTube advertising .

Posted 9/23/2026full-timeRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid digital campaigns across multiple platforms, including Meta Ads Manager, Google Ads, and Mailchimp, with a strong focus on customer acquisition and performance analysis. Proficient in utilizing GA4 for data-driven decision-making and SEO practices to enhance campaign effectiveness.

Highest-signal resume keywords

Meta Ads ManagerGoogle AdsMailchimpGA4SEO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Digital Campaign ManagementConversion TrackingData AnalysisCampaign OptimizationAudience TargetingB2C Digital MarketingDigital CopywritingRemarketingCustomer AcquisitionPerformance Reporting

Soft Skills

Attention to DetailCommunication SkillsIndependent WorkTime ManagementMulti-tasking

Tools & Technologies

Meta Ads ManagerGoogle AdsMailchimpGA4SEO Tools

Industry Keywords

Digital MarketingPerformance MarketingEcommerceInsuranceFinancial Services

About the role

Key responsibilities & impact

Build, launch, manage, and optimise paid campaigns across Meta Ads Manager, including Facebook and Instagram, LinkedIn Ads, TikTok Ads, and YouTube advertising
Manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and remarketing
Manage campaign setup, including objectives, audiences, targeting, placements, budgets, bidding, and ongoing optimisation
Manage digital campaigns from initial brief through execution, optimisation, reporting, and performance review
Build and manage Mailchimp campaigns, including templates, segmentation, audience management, automation and customer journeys, and reporting
Monitor campaign performance and make data-driven adjustments to improve customer acquisition, conversions, and sales
Use GA4 and digital performance reporting to monitor results and identify opportunities for improvement
Manage conversion tracking requirements, including pixels, UTMs, and attribution
Support customer acquisition funnels, remarketing activity, and conversion optimisation across relevant digital channels
Support SEO activity, including keyword research and content optimisation
Prepare digital copy and campaign messaging for paid media, email, and other digital marketing activity
Analyse campaign performance and provide clear insights, actions, and recommendations
Manage multiple campaigns, priorities, budgets, and deadlines with a high level of accuracy
Perform other position-level duties as they arise

Requirements

What you’ll need

Minimum 3 years of hands-on digital or performance marketing experience, with strong B2C digital marketing experience in a customer-acquisition-focused environment
Proven ability to independently build, launch, manage, and optimise paid digital campaigns from initial brief through execution, optimisation, reporting, and performance review
Hands-on experience with Meta Ads Manager (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and YouTube advertising, including campaign objectives, audiences, targeting, placements, budgets, bidding, and optimisation
Strong working knowledge of Google Ads, including Search, Display, Performance Max, YouTube, and remarketing campaigns
Hands-on experience with Mailchimp, including campaign creation, templates, segmentation, audience management, automation, customer journeys, and reporting
Strong working knowledge of GA4, conversion tracking, pixels, UTMs, attribution, and digital performance reporting, with the ability to interpret data and turn insights into clear actions and recommendations
Good working knowledge of SEO, keyword research, content optimisation, customer acquisition funnels, remarketing, and conversion optimisation
Strong digital copywriting and communication skills, with the ability to create effective campaign messaging for paid media, email, and other digital marketing channels
Demonstrated ability to provide examples of personally executed campaigns, including campaign objectives, direct involvement, optimisation approach, and measurable results; strong attention to detail and ability to manage multiple campaigns, budgets, priorities, and deadlines
Ability to work independently and take ownership of campaign delivery and performance, while working in line with Australian business hours
Previous digital/performance marketing agency experience, multi-brand/client account management, and experience in insurance, financial services, ecommerce, subscription businesses, or similar B2C industries are highly preferred

Benefits

Comp & perks

Work from home
Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
HMO with 2 free dependents and medical reimbursements
Government-mandated benefits
Opportunities to work with leading companies in Australia and beyond
Training programmes for career development
Engaging company outings, team activities and wellness sessions
Supportive, inclusive culture
Dedicated managers focused on your growth and success
Competitive pay and benefits
Additional entitlements
Structured career development programs
Equal opportunity and inclusive workplace