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Influencer Marketing Specialist
Twoconnect. Build, manage, and grow the creator community and ambassador program .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing creator communities and ambassador programs, with a strong focus on relationship management, creator retention, and influencer marketing strategies. Proficient in tracking engagement metrics and collaborating with internal marketing teams to align creator partnerships with brand objectives.
Highest-signal resume keywords
Influencer MarketingCreator Relationship ManagementCommunity ManagementCampaign PartnershipsOrganisational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creator Retention ProgramCommunity Growth TrackingRepeat Collaboration PerformanceContent Activity MonitoringCampaign Participation Management
Soft Skills
Relationship-Building SkillsExcellent Communication SkillsSelf-Motivated ApproachProactive AttitudeOrganisational Skills
Tools & Technologies
TrybeGrowiModashHypeAuditor
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in BusinessBachelor’s Degree in Digital MediaBachelor’s Degree in Public Relations
Industry Keywords
WellnessBeautyLifestyleHealthConsumer Brand
About the role
Key responsibilities & impact- Build, manage, and grow the creator community and ambassador program
- Convert successful one-off influencer collaborations into repeat partnerships and ongoing creator relationships
- Act as the day-to-day relationship lead for existing creators
- Own creator retention activity to increase repeat collaborations, creator engagement, active community participation, and earned organic reach
- Work with the New Collabs Specialist on handover from new creator outreach to ongoing relationship management
- Identify high-value creator relationships and recommend investment of time, product, campaign opportunities, or partnership support
- Maintain regular creator communication to encourage brand advocacy, organic content, and long-term partnership opportunities
- Support ambassador initiatives, creator campaigns, gifting activity, community touchpoints, and retention-focused activations
- Keep internal stakeholders informed on creator activity, relationship updates, community performance, and partnership opportunities
- Track creator engagement, repeat collaboration performance, content activity, community growth, and retention outcomes
- Maintain organised creator records, relationship notes, follow-up actions, campaign participation, and community engagement activity
- Monitor creator trends and emerging opportunities in wellness, beauty, lifestyle, and influencer marketing
- Collaborate with internal marketing stakeholders to align creator relationships with brand, campaign, content, and growth objectives
- Perform other position-level duties as they arise
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related discipline is preferred
- 2–4+ years’ experience in influencer marketing, creator partnerships, ambassador programs, community management, or a similar role is essential
- Direct experience building, managing, or improving a creator community, ambassador program, or creator retention program is essential
- Proven ability to turn one-off creator collaborations into repeat partnerships or long-term brand relationships is essential
- Strong understanding of influencer marketing, creator relationships, campaign partnerships, gifting, ambassador activity, and organic advocacy is essential
- Strong relationship-building skills are essential
- Excellent written and verbal communication skills are essential
- Strong organisational skills and ability to manage multiple creator relationships, follow-ups, campaigns, and priorities are essential
- Good understanding of the wellness, beauty, lifestyle, health, or consumer brand creator landscape is essential
- Ability to collaborate effectively with internal marketing teams, creator outreach specialists, and wider stakeholders is essential
- Self-motivated approach and ability to work remotely and take accountability for day-to-day priorities and relationship management are essential
- Experience using influencer marketing tools such as Trybe, Growi, Modash, HypeAuditor, or similar platforms is advantageous
- Existing relationships within the Australian wellness, beauty, lifestyle, or health creator space are highly regarded
- Experience tracking creator retention, repeat collaboration rates, community growth, or influencer campaign performance is desirable
- Positive, proactive, and relationship-led approach is essential
Benefits
Comp & perks- Permanent work from home
- Monday–Friday: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
- Competitive pay and benefits
- Additional entitlements
- Structured career development programs
- Equal opportunity and inclusive workplace