Marketing Executive

Twoconnect

. Plan, execute and optimise HubSpot email campaigns, including audience segmentation, automated workflows, lead nurturing, A/B testing and performance reporting.

Posted 10/24/2026full-timePasig City • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced proficiency in HubSpot Marketing Hub for executing email campaigns, managing CRM processes, and optimizing lead nurturing strategies. Strong analytical and project management skills support effective collaboration across marketing and sales teams.

Highest-signal resume keywords

HubSpot Marketing Hub ProficiencyB2B Digital Marketing ExperienceEmail Campaign DevelopmentLead Nurturing ProgrammesAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingMarketing AutomationLead QualificationAudience SegmentationA/B TestingPerformance ReportingCRM ProcessesCampaign AttributionContent MarketingProject Management

Soft Skills

Organisational SkillsWritten CommunicationVerbal Communication

Tools & Technologies

HubSpotZoomInfo

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

B2B MarketingLead Lifecycle ManagementEmail ComplianceOnline Reputation ManagementCustomer Advocacy

About the role

Key responsibilities & impact

Plan, execute and optimise HubSpot email campaigns, including audience segmentation, automated workflows, lead nurturing, A/B testing and performance reporting.
Manage CRM contact data and prospecting workflows using HubSpot, ZoomInfo and other approved tools to support lead qualification and personalised sales outreach.
Develop inbound marketing initiatives that increase enquiries, improve lead quality and convert prospects into qualified sales opportunities.
Manage the company’s online reputation across digital platforms, monitoring reviews, ratings, mentions and AI-generated search results.
Support content marketing and executive thought leadership through LinkedIn strategies, content planning, publishing and AI-assisted content creation.
Develop industry-specific case studies, client testimonials and customer success stories.
Analyse campaign and channel performance, provide actionable recommendations, and follow company policies for quality management, information security and continuous improvement.
Collaborate with Marketing and Communications, Sales and other internal stakeholders.

Requirements

What you’ll need

Bachelor’s degree in Marketing, a related field, or equivalent experience.
At least 5 years of experience in B2B digital marketing, email marketing, marketing automation or demand generation.
Advanced, hands-on proficiency in HubSpot Marketing Hub, including email campaigns, workflow automation, segmentation, contact management and reporting.
Proven experience developing email campaigns, lead nurturing programmes and automated workflows in a live business environment.
Strong understanding of CRM processes, lead lifecycle management, email compliance, campaign attribution and sales handover.
Strong analytical, organisational and project management skills, with the ability to interpret marketing data and manage multiple priorities.
Excellent written and verbal English communication skills.
Experience in online reputation management, content marketing or customer advocacy considered an advantage.

Benefits

Comp & perks

Hybrid - to report onsite 1-2x a quarter or as needed
Monday to Friday 7:00am - 4:00pm PHT
HMO with 2 free dependents and other medical reimbursements
20 annual leaves + 1 birthday leave
Government-mandated benefits
Training programmes for career development
Engaging company outings, team activities and wellness sessions
Supportive, inclusive culture
Competitive pay and benefits
Additional entitlements
Structured career development programs
People-first culture prioritizing stability, growth and genuine care
Equal opportunity and inclusive workplace
Cultural diversity and respectful workplace