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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end marketing campaigns, utilizing AI tools for research and execution, and effectively coordinating across teams to drive go-to-market initiatives. Proven ability to analyze metrics and adapt strategies to enhance pipeline and revenue.
Highest-signal resume keywords
End-To-End Campaign ManagementAI Tools UtilizationB2B SaaS ExperienceEvent Logistics ManagementMetrics Tracking and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentMarketing StrategyPipeline ManagementRevenue GenerationProject Planning
Soft Skills
Independent PrioritizationTeam CollaborationAdaptability
Tools & Technologies
ClaudeChatGPTMonday.comHubSpot
Industry Keywords
B2B MarketingSaaSEvent ManagementGrowth MarketingAgency Experience
About the role
Key responsibilities & impact- Own campaigns and launches end-to-end, including briefs, assets, copy, execution, and reporting
- Run owned, sponsored, and community events from invitations through follow-up
- Manage event logistics, outreach, on-the-day readiness, and attendee-to-pipeline follow-up sequences
- Use AI tools such as Claude or ChatGPT for research, drafts, campaign builds, and reporting
- Turn priorities into scoped plans with timelines, owners, and success metrics
- Coordinate across Marketing, Sales, and Product to keep go-to-market initiatives moving
- Track and report initiative metrics including influenced pipeline, cost, conversion, and attendance
- Use results to determine subsequent marketing actions
- Help move Tyk marketing into the AI era and shape the direction of the marketing team
Requirements
What you’ll need- 2–3 years’ experience as a marketing manager, growth marketer or similar
- B2B SaaS experience is a plus, not a requirement
- Agency background is welcome, especially experience building things from scratch for multiple clients
- Experience building something from scratch, such as a campaign, launch, side project, or small business
- Ability to own initiatives end-to-end, from planning through execution
- Commercially minded, with focus on pipeline and revenue
- Ability to manage competing priorities and deadlines independently
- Existing practical use of AI tools such as Claude or ChatGPT
- Interest in shaping an AI-first marketing team
- Comfortable with or quick to pick up Monday.com and HubSpot
- Ability to work effectively in a small, senior team
- Commitment to Tyk’s values and equal-opportunities principles
Benefits
Comp & perks- Unlimited paid holidays
- Total flexibility in working hours
- Remote working from anywhere in the world
- Employee share scheme
- Generous maternity and paternity leave
- Volunteering Days
- Company retreats
- Employee Wellbeing platform
