Head of Acquisition Marketing

Typeform

. Own Typeform’s end-to-end self-serve acquisition strategy, from paid media through web conversion and signup .

Posted 9/30/2026full-timeRemote • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading acquisition strategies, optimizing web conversion, and building high-performing teams within B2B SaaS environments. Proficient in analyzing performance metrics such as CAC, LTV, and ROAS to drive data-informed decisions.

Highest-signal resume keywords

Acquisition Strategy DevelopmentPaid Media ManagementWeb Conversion OptimizationAnalytical SkillsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammatic AdvertisingRetargetingCROAttributionCAC AnalysisLTV AnalysisROAS MeasurementABM Marketing

Soft Skills

Excellent CommunicationInfluencing StakeholdersBuilder MentalityAdaptabilityCollaboration

Tools & Technologies

Web Analytics ToolsBI Tools6senseDemandbase

Industry Keywords

B2B SaaSPLGAcquisition ChannelsConversion RatesDigital Marketing

About the role

Key responsibilities & impact

Own Typeform’s end-to-end self-serve acquisition strategy, from paid media through web conversion and signup
Lead and develop a team across acquisition and web, including paid media and web functions
Set strategy, priorities, and roadmap for acquisition channels
Lead paid acquisition across paid search, paid social, programmatic, and retargeting
Partner with the web team to improve conversion through structured CRO and experimentation
Build a testing culture across campaigns, audiences, creative, messaging, landing pages, and web experiences
Own and improve acquisition measurement, including CAC, LTV, ROAS, conversion rates, and attribution
Partner with Finance and Data to ground investment decisions in reliable performance data
Expand channel mix and build new acquisition loops as the product and positioning evolve
Adapt acquisition strategy to changing search and discovery, including LLM and AI impact
Partner with Sales Marketing to test paid acquisition support for outbound and ABM motions
Build relationships across Marketing and the wider business, bringing clarity and alignment to acquisition strategy

Requirements

What you’ll need

Significant experience leading acquisition, growth, or performance marketing, ideally within a B2B SaaS or PLG business
Deep expertise across paid search, paid social, programmatic, and retargeting
Strong track record of scaling acquisition while improving efficiency and unit economics
Experience leading web conversion optimization and experimentation programs
Strong understanding of PLG funnels and the journey from acquisition through activation and conversion
Strong analytical skills and deep understanding of CAC, LTV, ROAS, and conversion rates
Experience with web analytics, attribution, and BI tools
Experience building, leading, and developing high-performing teams
Track record of building processes and measurement frameworks in evolving environments
Excellent communication skills and ability to influence senior stakeholders across Marketing, Finance, Data, Creative, and Sales
Builder mentality; comfortable with ambiguity and strategic and detailed work
Experience with ABM or outbound marketing and platforms such as 6sense or Demandbase is advantageous
Experience managing agencies or external digital partners is advantageous
Understanding of SEO and organic acquisition is advantageous
Experience working in a business moving from primarily PLG toward a hybrid PLG and sales-led model is advantageous

Benefits

Comp & perks

Equal-opportunity employer
Diversity celebrated; discrimination and harassment prohibited