Typeform

Marketing

• Own Typeform’s end-to-end self-serve acquisition strategy, from paid media through web conversion and signup
• Lead and develop a team across acquisition and web, including paid media and web functions
• Set strategy, priorities, and roadmap for acquisition channels
• Lead paid acquisition across paid search, paid social, programmatic, and retargeting
• Partner with the web team to improve conversion through structured CRO and experimentation
• Build a testing culture across campaigns, audiences, creative, messaging, landing pages, and web experiences
• Own and improve acquisition measurement, including CAC, LTV, ROAS, conversion rates, and attribution
• Partner with Finance and Data to ground investment decisions in reliable performance data
• Expand channel mix and build new acquisition loops as the product and positioning evolve
• Adapt acquisition strategy to changing search and discovery, including LLM and AI impact
• Partner with Sales Marketing to test paid acquisition support for outbound and ABM motions
• Build relationships across Marketing and the wider business, bringing clarity and alignment to acquisition strategy

Head of Acquisition Marketing