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About the role
Key responsibilities & impact- Lead content strategy and copy development across digital marketing channels
- Develop and execute content strategies supporting business goals, customer needs, and digital marketing objectives
- Write and oversee marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets
- Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion
- Collaborate with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams
- Deliver cohesive content experiences across digital channels and customer touchpoints
- Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices
- Create impactful marketing content and digital experiences that strengthen brand authority, improve customer engagement, and drive conversion and business growth
Requirements
What you’ll need- Bachelor's degree, or equivalent work experience
- Five or more years of experience in content strategy, content marketing, copywriting, digital marketing, or related field
- Demonstrated experience creating and executing content strategies for digital channels
- Strong writing, editing, and storytelling skills with experience developing customer-focused marketing content
- Experience collaborating with cross-functional business partners to deliver content solutions that support business objectives
- Exceptional copywriting, editing, and storytelling skills
- Expertise in digital content strategy, product marketing, and web content development
- Strong understanding of SEO, customer journey mapping, and content performance optimization
- Proven ability to influence stakeholders and lead cross-functional content initiatives
- Data-driven approach to measuring and improving content impact
- Ability to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and related workplace conduct and safety policies
Benefits
Comp & perks- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
- Incentive and recognition programs
- Equity stock purchase
- 401(k) contribution and pension