Head of Direct Measurement, Payment & Card Services

U.S. Bank

. Lead the measurement strategy and roadmap for PCS Marketing .

Posted 10/19/2026full-timeUnited StatesLead💰 $149,515 - $175,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and implementing measurement frameworks for marketing performance, including KPI governance and data standardization. Strong ability to translate analytics into strategic business recommendations and influence stakeholders across various teams.

Highest-signal resume keywords

Marketing AnalyticsKPI Governance ModelsData Standardization InitiativesExecutive-Level Business RecommendationsChange Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Measurement Framework DevelopmentPerformance ManagementAttribution AnalysisIncrementality TestingCustomer AnalyticsPerformance MeasurementData Quality ImprovementReporting MethodologiesBusiness IntelligenceVisualization Platforms

Soft Skills

Strategic ThinkingExceptional CommunicationStakeholder ManagementInfluencing Without AuthorityContinuous Optimization

Tools & Technologies

Enterprise DashboardsSelf-Service Reporting SolutionsAnalytics ToolsBusiness Intelligence PlatformsAutomation Tools

Industry Keywords

Financial ServicesPaymentsLoyalty MarketingCredit Card MarketingCustomer Lifecycle Marketing

About the role

Key responsibilities & impact

Lead the measurement strategy and roadmap for PCS Marketing
Establish a consistent framework for measuring acquisition, onboarding, engagement, retention, loyalty, and portfolio marketing
Advance measurement maturity across the organization
Develop and maintain standardized PCS marketing measurement frameworks
Define KPI hierarchies, success metrics, reporting cadences, and performance scorecards
Establish standards for campaign measurement, attribution, incrementality testing, experimentation, and performance reporting
Create measurement playbooks for consistent evaluation of marketing investments
Standardize marketing data definitions, taxonomy, KPI calculations, and reporting methodologies
Partner with Enterprise Data, Technology, and Analytics teams to improve data quality, governance, and accessibility
Ensure a consistent source of truth for marketing performance reporting
Lead development of enterprise dashboards and reporting tools
Design self-service reporting solutions with Analytics and Business Intelligence teams
Create executive reporting solutions for strategic decision-making and operating reviews
Collaborate with Portfolio Marketing, Direct Marketing, Loyalty, Small Business, Analytics, Finance, Risk, Product, and Technology teams
Build alignment around measurement standards, priorities, and governance processes
Influence senior stakeholders to adopt common frameworks and methodologies
Translate performance data into business recommendations for senior leadership
Identify opportunities to improve marketing effectiveness through measurement and analytics
Foster accountability, experimentation, and continuous optimization
Leverage emerging analytics capabilities, AI, and automation to improve measurement efficiency and insights

Requirements

What you’ll need

12+ years of experience in marketing analytics, measurement, business intelligence, performance management, or related disciplines
Proven track record building enterprise measurement frameworks and KPI governance models
Experience leading large-scale data standardization and reporting initiatives
Demonstrated success partnering across marketing, analytics, technology, and business teams
Experience translating analytics into executive-level business recommendations
Strategic thinking and strong business acumen
Ability to influence and drive alignment without direct authority
Exceptional communication and executive storytelling capabilities
Strong change leadership and stakeholder management skills
Passion for creating scalable processes, frameworks, and operating models
Preferred: financial services, payments, loyalty, or credit card marketing experience
Preferred: expertise in marketing attribution, incrementality, experimentation, customer analytics, and performance measurement
Preferred: experience with modern BI and visualization platforms
Preferred: familiarity with customer lifecycle marketing and profitability measurement
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
401(k) contribution and pension