Marketing Manager, Content Manager

U.S. Bank

. Develop and lead the marketing strategy for a specified area .

Posted 11/3/2026full-timeUnited StatesMid-LevelSenior💰 $98,175 - $115,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing customer-centric marketing strategies, optimizing performance through data-driven decision-making, and managing cross-functional teams to achieve organizational goals. Proficient in navigating complex marketing environments while ensuring compliance with regulations and company policies.

Highest-signal resume keywords

Marketing Strategy DevelopmentCustomer Engagement ProgramsPerformance OptimizationTeam ManagementStakeholder Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing ProgramsKey Performance IndicatorsReturn On Investment EvaluationContent DevelopmentProject ManagementMarket AnalysisAgility In ThinkingNegotiation SkillsCompliance KnowledgeSoftware Proficiency

Soft Skills

Organizational SkillsInterpersonal SkillsTeam BuildingVerbal CommunicationProblem-Solving

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Banking OperationsU.S. Bancorp ProductsMarket KnowledgeVendor RelationshipsTradeshowsIndustry Sponsorships

About the role

Key responsibilities & impact

Develop and lead the marketing strategy for a specified area
Deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
Identify and communicate key performance indicators
Evaluate return on investment and modify or optimize marketing strategies as necessary
Manage professional employees and/or supervisors of complex support and production marketing teams
Use segment-specific marketing strategies and media to launch marketing programs and/or products
Collaborate with agencies, product, sales and technical teams
Negotiate contracts and activate vendor relationships
Adapt departmental plans and priorities to address agility, resource and operational challenges
Provide marketing support for tradeshows, seminars, industry sponsorships, and other alternative marketing channels
Collaborate with internal partners to ensure marketing programs comply with laws, regulations, and bank policies
Deliver content and manage production planning
Develop and execute content
Coordinate cross-functional activities
Optimize performance
Manage stakeholders

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Effective verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Ability to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies
Must comply with applicable employment eligibility verification requirements

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension
Disability accommodations during the application or hiring process