Marketing Manager – Integrated Marketing, Channel Enablement

U.S. Bank

. Develop and lead marketing strategy for a specified area .

Posted 10/2/2026full-timeUnited StatesMid-LevelSenior💰 $105,400 - $124,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and leading marketing strategies across multiple channels, with a strong focus on performance marketing and ROI optimization. Proven ability to collaborate with internal and external partners while managing complex projects in the financial services industry.

Highest-signal resume keywords

Marketing Strategy DevelopmentPerformance Marketing MindsetB2B2C Marketing ExperienceAgile Environment ExperienceFinancial Services Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel MarketingKey Performance Indicator TrackingProject ManagementCreative Execution DirectionSales EnablementCustomer Growth StrategiesData Analysis and OptimizationVendor Relationship ManagementNegotiation SkillsMarket Knowledge

Soft Skills

Self-MotivatedAttention to DetailCollaborative ApproachStrong Decision-MakingEffective Communication Skills

Tools & Technologies

Software Tools and Systems

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Achievement Indicators

Industry Keywords

Financial ServicesU.S. Bancorp Products and ServicesBanking OperationsCompetitive LandscapeCampus and Workplace Programs

About the role

Key responsibilities & impact

Develop and lead marketing strategy for a specified area
Deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement
Identify and track key performance indicators to measure ROI and optimize marketing effectiveness
Manage professional employees and/or supervisors supporting complex marketing functions
Use segment-specific strategies and channels to launch marketing programs and products
Collaborate with agencies and cross-functional product, sales, and technology teams
Negotiate contracts and activate vendor relationships to support brand and business objectives
Adapt departmental plans to address evolving priorities, resource constraints, and operational needs
Drive growth through partner sales and branch networks for Edward Jones and State Farm Alliance programs
Collaborate closely with internal teams and external partners
Support additional Alliance initiatives, including Campus and Workplace programs

Requirements

What you’ll need

Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events
Self-motivated with ability to work independently
Demonstrated curiosity and engagement in program success
Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth
Proven ability to collaborate with multiple partners, including internal marketing teams and external stakeholders
Ability to manage multiple projects simultaneously and maintain timelines
Experience directing creative execution with internal teams and external agencies
Strong attention to detail
Collaborative, team-oriented approach
Bachelor's degree or equivalent work experience
6+ years of experience in marketing and marketing strategy with a proven track record of results
Financial services industry experience preferred
Experience working in Agile environments preferred
B2B2C marketing experience preferred
Sales enablement experience preferred
Knowledge of assigned geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services
Strong organizational, interpersonal, and team-building skills
Effective verbal, written, and presentation skills
Ability to adapt quickly and execute in support of business goals
Strong decision-making and problem-solving skills
Ability to delegate and manage multiple projects, delivering on time and within budget
Proficient in using a variety of software tools and systems
MBA or other indicators of advanced achievement preferred
Ability to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and related workplace conduct and safety policies

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
401(k) contribution and pension