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U.S. Bank

Marketing Specialist

U.S. Bank

. Develop and implement multi-channel marketing programs and strategies supporting business line goals .

Posted 9/29/2026full-timeUnited StatesMid-LevelSenior💰 $92,820 - $109,200 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and implementing multi-channel marketing strategies, with a strong focus on event marketing and compliance. Proven ability to leverage data insights for strategic recommendations and optimize marketing program effectiveness.

Highest-signal resume keywords
Multi-Channel Marketing StrategyEvent Marketing Program ManagementProject Management SkillsCvent Event Management SoftwareMicrosoft Office Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing Program DevelopmentCustomer Engagement StrategiesSales Collateral CreationProgram Evaluation and MeasurementMarketing Compliance Review
Soft Skills
Excellent Written CommunicationOral Communication SkillsCollaboration in Cross-Functional TeamsPresentation Skills
Tools & Technologies
CventCRM SoftwareEmail PlatformsAnalytics Dashboards
Industry Keywords
Marketing StrategyEvent MarketingCustomer GrowthRetentionBank Policies Compliance

About the role

Key responsibilities & impact
  • Develop and implement multi-channel marketing programs and strategies supporting business line goals
  • Create marketing, advertising, promotions, sales collateral, and point-of-sale materials
  • Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention, and engagement
  • Evaluate and measure program results to optimize investment
  • Work with agencies and cross-functional teams to produce branded and compliant materials
  • Collaborate with internal partners to ensure marketing programs comply with laws, regulations, and bank policies
  • Coordinate, develop, and execute marketing events including tradeshows, seminars, industry sponsorships, and local events
  • Assist Regional Marketing Managers with integrated event marketing initiatives across various channels
  • Assist in planning and executing events, webinars, and promotional activities
  • Coordinate with sales enablement, activation, and digital teams to deliver marketing assets on time
  • Leverage insights and data for strategic recommendations and continuous improvement
  • Maintain segment-specific marketing plans, calendars, and timelines
  • Submit marketing materials for compliance review and ensure timely approvals
  • Monitor industry trends, market developments, and competitor activities

Requirements

What you’ll need
  • Bachelor's degree, or equivalent work experience
  • Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
  • Experience supporting event marketing programs that align with evolving business priorities and drive measurable business results
  • Strong project management skills to deliver multiple events on time and within budget
  • Proficiency in Cvent event management software is highly desirable
  • Excellent written and oral communication skills, including presentation skills
  • Proficiency in Microsoft Office (PowerPoint, Excel, Word) and marketing tools (e.g., CRM, email platforms, analytics dashboards)
  • Ability to work collaboratively in a fast-paced, cross-functional environment
  • This position is not eligible for visa sponsorship
  • Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies

Benefits

Comp & perks
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
  • Incentive and recognition programs
  • Equity stock purchase
  • 401(k) contribution and pension