Marketing Specialist, Consumer Marketing

U.S. Bank

. Develop and execute customer-centric, multi-channel marketing campaigns focused on digital platforms and solutions .

Posted 9/24/2026full-timeUnited StatesMid-LevelSenior💰 $92,820 - $109,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing customer-centric marketing campaigns across digital platforms, with a strong focus on data-driven strategies and compliance with regulations. Proven ability to lead projects, manage multiple assignments, and collaborate effectively with cross-functional teams.

Highest-signal resume keywords

Digital Marketing Campaign DevelopmentData-Driven Marketing StrategyProject ManagementCustomer EngagementCompliance with Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPerformance MeasurementCampaign OptimizationContent DevelopmentKey Performance Indicators

Soft Skills

Organizational SkillsInterpersonal SkillsTeam BuildingCommunication SkillsAdaptability

Tools & Technologies

Microsoft Office SuiteAdobe Workfront

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Customer GrowthRetentionMulti-Channel MarketingMarketing ComplianceFinancial Market Conditions

About the role

Key responsibilities & impact

Develop and execute customer-centric, multi-channel marketing campaigns focused on digital platforms and solutions
Maximize customer growth, retention, and engagement
Identify and communicate key performance indicators and measure return on investment
Modify and optimize campaigns, strategies, tactics, and content based on performance
Use segment-specific marketing strategies and media to launch marketing programs
Collaborate with agencies, product, activation, business line, research, analytics, and marketing channel partners
Ensure marketing programs comply with laws, regulations, and bank policies
Develop channel-specific content and testing plans for email, online, mobile, ATM, social media, and other channels
Develop campaign themes and creative assets across channels
Adapt to changing systems, compliance requirements, priorities, and financial market conditions

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Proven ability to manage multiple projects and assignments completed on time and on budget
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
Self-motivated with the ability to work independently while taking direction as needed
Adaptable and comfortable shifting priorities based on business needs
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
Proficiency with Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams
Experience working with Adobe Workfront
MBA or equivalent markers of high achievement are a plus
Ability to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
401(k) contribution and pension