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U.S. Bank

Senior Product Manager – Co-brand

U.S. Bank

. Lead strategic planning and execution to grow acquisitions and portfolio engagement for an assigned co-branded credit card program .

Posted 9/15/2026full-timeMinneapolis • Minnesota • United StatesSenior💰 $111,600 - $136,400 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in strategic planning and execution for co-branded credit card programs, focusing on acquisition growth and campaign optimization. Proven ability to leverage data-driven marketing strategies and manage cross-functional relationships to achieve business objectives.

Highest-signal resume keywords
Strategic PlanningData-Driven MarketingCo-Brand Card Partner Relationship ManagementCross-Functional LeadershipCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Payments ExperienceBanking ExperienceConsumer-Facing RolesFull Funnel Acquisition ProgramsCustomer Insights AnalysisTesting MethodologiesAnalytical SkillsProject ManagementRegulatory CompliancePerformance Target Management
Soft Skills
Excellent CommunicationProblem-Solving SkillsRelationship BuildingCollaboration
Certifications & Qualifications
Bachelor’s Degree or Equivalent Work Experience
Industry Keywords
Financial ServicesCredit Card IssuerCampaign OptimizationMarket Growth StrategiesU.S. Bank Policies Compliance

About the role

Key responsibilities & impact
  • Lead strategic planning and execution to grow acquisitions and portfolio engagement for an assigned co-branded credit card program
  • Collaborate with partners to ensure seamless integration
  • Deliver the strategy and roadmap to acquire and grow cardmembers profitably and at scale
  • Identify, size, and prioritize new strategies, capabilities, and campaigns to drive growth
  • Attract new applicants and drive conversion in partner channels
  • Evaluate campaign performance and recommend optimizations to improve customer outcomes and maximize return on investment
  • Ensure compliance with corporate policies and regulatory requirements
  • Influence cross-functional teams and stakeholders to align strategic goals and campaign execution
  • Build and maintain trust-based relationships across the organization and co-brand partner organization
  • Manage multiple projects while meeting deadlines, budgets, and performance targets

Requirements

What you’ll need
  • Bachelor’s degree or equivalent work experience
  • 5+ years of experience in payments and banking, including consumer and partner-facing roles
  • Experience working in financial services, banking, or credit card issuer
  • Demonstrated success developing and executing data-driven marketing programs that deliver measurable business results
  • Track record of creating and executing strategies with and through internal and external stakeholders without direct authority
  • Expertise in full funnel acquisition programs, including targeting, creative, offers, conversion, approval and early engagement
  • Experience leveraging customer insights, analytics, and testing methodologies to optimize marketing performance
  • Excellent communication, analytical, and problem-solving skills
  • Co-brand card partner relationship management
  • Strong analytical skills and ability to understand and use data
  • Cross-functional leadership and collaboration
  • Ability to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and related workplace conduct and safety policies
  • Ability to comply with employment eligibility verification and applicable regulatory, legal, and background-check requirements

Benefits

Comp & perks
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
  • Incentive and recognition programs
  • Equity stock purchase
  • Pension
  • Disability accommodations during the application or hiring process