SVP, Head of Marketing Data and Platforms

U.S. Bank

. Define and lead the multi-year Marketing Data Products & Platforms strategy and roadmap .

Posted 11/6/2026full-timeUnited StatesLead💰 $170,255 - $200,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading data product strategies and analytics modernization, with a strong focus on governance, quality, and measurable business outcomes. Proven ability to influence senior leadership and drive data-driven decision-making across marketing and business functions.

Highest-signal resume keywords

Data Product Operating ModelAnalytics Modernization StrategyExecutive CommunicationData GovernanceEnterprise Data Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsBusiness IntelligenceData GovernanceAI IntegrationPerformance MeasurementData Quality ManagementStatistical AnalysisData StewardshipCustomer InsightsData Management

Soft Skills

Stakeholder ManagementOrganizational ChangePrioritizationTeam LeadershipInfluencing Skills

Industry Keywords

Financial ServicesRegulatory ComplianceData-Driven Decision-MakingMarketing EffectivenessCustomer Engagement

About the role

Key responsibilities & impact

Define and lead the multi-year Marketing Data Products & Platforms strategy and roadmap
Establish and scale a data-as-a-product operating model
Set portfolio priorities and investment strategies aligned with business priorities and customer outcomes
Partner across Marketing, Analytics, Data, Technology, and Business leadership teams
Lead Marketing’s analytics modernization strategy
Champion trusted, reusable, and well-governed data products
Drive transition from fragmented data assets to standardized “gold” data products
Identify and prioritize high-impact analytics opportunities
Leverage analytics, AI, and emerging data capabilities to improve marketing performance and business growth
Operationalize governance and quality by design across data ecosystems
Ensure data products and analytics outputs meet regulatory, risk, and business requirements
Advise senior business leaders on analytics, insights, and data-driven decision-making
Communicate executive-ready updates and articulate tradeoffs, risks, and dependencies
Drive adoption of data products, self-service analytics, and data-driven decision-making
Establish adoption, usage, and value realization metrics
Improve the data consumption experience and access to trusted insights
Build, lead, and develop high-performing teams across data products, analytics, governance, and business intelligence
Develop future leaders and strengthen organizational capabilities
Oversee strategic partnerships and external vendors

Requirements

What you’ll need

Bachelor’s degree in an analytical field (e.g., Mathematics, Computer Science, Statistics, Finance, or related)
12+ years of relevant experience in business insights and data analytics
15+ years of leadership experience across data analytics, data products, business intelligence, or enterprise data strategy (preferred)
Experience establishing and scaling data product operating models, including business ownership, governance, adoption, and value realization
Demonstrated ability to translate data and analytics investments into measurable business outcomes
Proven success influencing senior executives and shaping business strategy through data, analytics, and insights
Strong executive communication, stakeholder management, prioritization, and organizational change capabilities
Track record of leading enterprise transformation and fostering data-driven decision-making
Experience in financial services or another highly regulated industry (preferred)
Deep understanding of data products, analytics operating models, enterprise data strategy, and trusted data management
Experience leveraging analytics, AI, and customer insights to improve marketing effectiveness, customer engagement, and business growth
Knowledge of marketing, customer, digital, activation, and performance measurement frameworks
Strong understanding of data governance, stewardship, quality, metadata, lineage, privacy, risk, and responsible data use
Experience translating complex business and customer needs into actionable insights and measurable outcomes
Ability to balance strategic vision with execution and drive enterprise adoption of data products and analytics capabilities
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
401(k) contribution and pension