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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing market access strategies and managing customer relationships within the agribusiness sector. Proficient in CRM tools and experienced in structuring channels and customer segmentation to enhance service models and drive commercial success.
Highest-signal resume keywords
Market Access Strategy DevelopmentCRM ProficiencyChannel ManagementCustomer SegmentationAgribusiness Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market Access DiagnosticsCustomer Journey ManagementService Model DesignCommercial Agreement StructuringPerformance Monitoring
Soft Skills
Team LeadershipCollaborative Work
Tools & Technologies
CRM ToolsCustomer Service Tools
Certifications & Qualifications
Bachelor's Degree in AgronomyBachelor's Degree in MarketingPostgraduate Degree in Commercial ManagementPostgraduate Degree in Agribusiness
Industry Keywords
AgribusinessPlant NutritionBiologicalsSpecialty ProductsDirect SalesDistributorsCooperativesLarge Groups
About the role
Key responsibilities & impact- Develop the market access strategy by mapping opportunities and white spaces by region, culture, segment, and channel
- Lead the evolution of CRM and Customer Service processes and tools
- Ensure integrated management of the customer journey and customer relationships across direct and indirect sales models
- Define customer and channel segmentation, as well as strategies for direct sales, large groups, agricultural companies, cooperatives, and distribution
- Design and enhance service models by segment, including roles, operating guidelines, and channel coexistence criteria
- Structure the channel and partner strategy by defining selection and prioritization criteria, portfolios, programs, and commercial agreements
- Strategically manage the channel and segment portfolio, monitoring coverage, penetration, performance, and results
- Generate market access diagnostics and intelligence to support decision-making and Tactical Marketing strategy
- Work collaboratively with Sales, GRVs, Key Account Management, Market Development, Tactical Marketing, Vitales Marketing, Intelligence, and Pricing teams
Requirements
What you’ll need- Bachelor's degree in Agronomy, Marketing, or a related field
- Experience in strategic roles in Sales, Marketing, GTM, Market Access, or Market Intelligence within agribusiness
- Experience leading teams and managing commercial processes
- Proficiency in CRM and Customer Service tools
- Experience managing and structuring channels, customer segmentation, and service models
- Availability to work on-site in Uberaba, MG
- Postgraduate degree in Commercial Management, Marketing, Agribusiness, or a related field (preferred)
- Experience in the agricultural inputs market, particularly plant nutrition, biologicals, or specialty products (preferred)
- Experience working with distributors, cooperatives, large groups, and direct sales (preferred)
- Experience with transformation projects or GTM reviews (preferred)
Benefits
Comp & perks- Up to 2 days of remote work per week
- Position also open to candidates with disabilities