Ubyfol

Marketing Analyst

• Manage the relationship with the press office, including story pitches, press releases, media relations, and clipping monitoring
• Safeguard the company’s institutional positioning and brand reputation across all internal and external channels
• Produce and distribute internal announcements and culture-related content, supporting the Sales, Human Resources, and Social Responsibility teams
• Plan, produce, and publish content for social media and the company website, maintaining an editorial calendar and brand standards
• Produce and oversee audiovisual content for company channels, including digital coverage of events and trade shows
• Plan and execute events, trade shows, conventions, and in-person activations from briefing through post-event follow-up, coordinating vendors, logistics, contracts, and budgets
• Support the Sales team with field activities, marketing materials, and trade show presence
• Serve as the liaison with external stakeholders, including digital influencers, content partners, agribusiness organizations, and vendors
• Measure communications and event results, including media coverage and media value, reach, engagement, conversion, attendance, leads, and satisfaction, and recommend improvements
• Stay up to date on communications and digital marketing trends, new tools, and the agribusiness event calendar

Senior Communications and Marketing Analyst

Manager

• Develop the market access strategy by mapping opportunities and white spaces by region, culture, segment, and channel
• Lead the evolution of CRM and Customer Service processes and tools
• Ensure integrated management of the customer journey and customer relationships across direct and indirect sales models
• Define customer and channel segmentation, as well as strategies for direct sales, large groups, agricultural companies, cooperatives, and distribution
• Design and enhance service models by segment, including roles, operating guidelines, and channel coexistence criteria
• Structure the channel and partner strategy by defining selection and prioritization criteria, portfolios, programs, and commercial agreements
• Strategically manage the channel and segment portfolio, monitoring coverage, penetration, performance, and results
• Generate market access diagnostics and intelligence to support decision-making and Tactical Marketing strategy
• Work collaboratively with Sales, GRVs, Key Account Management, Market Development, Tactical Marketing, Vitales Marketing, Intelligence, and Pricing teams

Market Access Manager

Pricing Analyst

• Research and monitor competitor pricing
• Update market and pricing KPIs
• Conduct elasticity, competitiveness, and terms-of-trade analyses
• Map market potential by region and crop
• Develop dashboards, reports, and executive presentations
• Provide analytical support to the Pricing Specialist and Management
• Organize and standardize commercial databases
• Execute analytical operations related to commercial intelligence, competitive intelligence, and pricing
• Collect, process, consolidate, and analyze data to support decision-making by Uby Agro leadership

Senior Communications and Marketing Analyst

Market Access Manager

Commercial Intelligence and Pricing Analyst (Mid-Level)