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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing Marketo programs, including email marketing, campaign management, and performance analysis, while ensuring compliance with regulations and alignment with brand guidelines.
Highest-signal resume keywords
Marketo Program ManagementEmail Marketing ExecutionCampaign Performance AnalysisHTML/CSS CustomizationStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketoEmail Campaign OptimizationSmart CampaignsSegmentation StrategiesA/B TestingData HygieneLifecycle MarketingLead ScoringAttributionKPI Reporting
Soft Skills
CollaborationDetail-OrientedProcess-DrivenResults-Focused
Certifications & Qualifications
Marketo CertificationEmail Marketing Certification
Industry Keywords
GDPR ComplianceDemand GenerationMarketing AutomationEmail RegulationsBrand Guidelines
About the role
Key responsibilities & impact- Own end-to-end execution of Marketo programs, including event, webinar, gated content, ABM, and partner campaigns
- Design and maintain program structures, channels, statuses, and smart campaigns
- Ensure accurate lead flow, scoring, lifecycle progression, and attribution
- Validate integrations, tracking, and data flow before campaign launches
- Build, deploy, and optimize email campaigns using Marketo templates and best practices
- Advise stakeholders on email strategy, segmentation, cadence, and messaging
- Customize email templates using HTML/CSS when needed
- Conduct A/B and multivariate testing across subject lines, content, CTAs, and timing
- Implement QA, approval, and launch-readiness best practices
- Translate campaign requirements into scalable marketing automation
- Ensure programs align with global brand guidelines and email standards
- Analyze campaign and email performance to deliver actionable insights
- Maintain weekly and monthly KPI reporting
- Continuously optimize campaigns to improve engagement, conversion, and pipeline impact
- Ensure compliance with GDPR, consent management, and email regulations
- Apply Marketo best practices for data hygiene and list management
- Partner with Demand Generation, field Marketing, ABM, Events, and Partner Marketing teams
Requirements
What you’ll need- 3+ years of hands-on Marketo experience (required)
- Strong expertise in Marketo programs, channels, and statuses
- Strong expertise in smart campaigns and operational workflows
- Email marketing execution and optimization expertise
- Solid understanding of demand generation and lifecycle marketing
- Experience with segmentation, testing strategies, and performance analysis
- Comfortable with HTML/CSS for light email customization
- Strong collaboration and stakeholder management skills
- Detail-oriented, process-driven, and results-focused
- Marketo or email marketing certifications are a plus
- Eligibility to work in the country where applying
Benefits
Comp & perks- Hybrid work arrangement
- Flexible working options depending on business and role needs
- Reasonable accommodations for candidates on request
- Inclusive workplace and equal opportunities
- AI interview recording opt-out without impact on candidacy