Senior Product Marketing Director – Finance Solutions

UiPath

. Lead go-to-market strategy and launch planning for source-to-pay and order-to-cash solutions .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $200,000 - $240,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market strategy and launch planning for source-to-pay and order-to-cash solutions, with a strong focus on finance operations and SaaS product marketing. Proven ability to develop compelling messaging and sales collateral while leveraging buyer insights to drive demand generation and successful product launches.

Highest-signal resume keywords

B2B Marketing ExperienceSaaS Product MarketingSource-To-Pay KnowledgeOrder-To-Cash ProcessesFinance Operations Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyLaunch PlanningSales Collateral DevelopmentBuyer ResearchPositioning and MessagingKPI DevelopmentROI CalculationWin/Loss AnalysisDemand GenerationFinance Advisory

Soft Skills

Clear CommunicationPersuasive WritingCollaborationStakeholder EngagementPresentation Skills

Tools & Technologies

AI ToolsERP IntegrationGenAIAgentic AIAutomation

Industry Keywords

FinanceProcurementShared ServicesProduct DevelopmentCustomer Advocacy

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Lead go-to-market strategy and launch planning for source-to-pay and order-to-cash solutions
Work with field marketing and sales teams to bring solutions to market
Define positioning and messaging for AP, AR, procurement leaders, controllers, and CFOs
Build pitch decks, battlecards, ROI calculators, demo narratives, objection handling, and sales training
Recruit customer advocates and develop finance KPI proof points, including DSO, cost per invoice, and on-contract spend
Run buyer research, including personas, buying journeys, and win/loss analysis
Share buyer insights with product management to shape the roadmap
Develop messaging, content, and audience insight for demand generation, field, and partner campaigns
Support analyst relations

Requirements

What you’ll need

10+ years in B2B marketing, consulting, or product development
Ideally including SaaS product marketing for finance, procurement, or order-to-cash software
Deep knowledge of source-to-pay and order-to-cash processes and the finance leaders who own them
Experience in finance operations, shared services, or finance advisory is a strong plus
Working knowledge of enterprise SaaS, GenAI, agentic AI, and automation
Understanding of integration with ERP and other systems of record
Track record of successful launches built on positioning, messaging, and sales collateral
Clear, persuasive communication in writing, meetings, and on stage
Experience partnering with marketing, sales, partners, product management, and engineering
Hands-on use of AI tools is a plus
A degree in business, finance, accounting, engineering, or a related field, or equivalent experience
Eligibility to work in the country where applying

Benefits

Comp & perks

Equity
Flexible work arrangements depending on business and role needs
Reasonable accommodations for candidates on request
AI interview notetaker recording is optional and opting out will not impact candidacy