CRM Marketing Executive

UKTV

. Build, test, quality-check and schedule email, push notification and in-app campaigns .

Posted 10/23/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in delivering CRM campaigns across multiple channels, including email, push notifications, and in-app messaging, while utilizing customer engagement platforms like Braze. Proficient in audience segmentation, A/B testing, and producing actionable campaign reports to enhance performance and engagement.

Highest-signal resume keywords

CRM Campaign ManagementBraze Platform ExperienceAudience SegmentationA/B TestingData Protection Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Campaign DeliveryAutomated JourneysTriggered FlowsCampaign Performance MonitoringAudience TargetingReporting and AnalysisPersonalisation TechniquesQuality Assurance PracticesEmerging CRM CapabilitiesLiquid Personalisation Code

Soft Skills

Organizational SkillsAttention to DetailCollaborative CommunicationProactive Problem-SolvingTeam Player

Tools & Technologies

BrazeCRM PlatformsAI-Powered ToolsCampaign Management Software

Industry Keywords

CRM Lifecycle MarketingGDPR ComplianceAudience EngagementCampaign CoordinationData Protection

About the role

Key responsibilities & impact

Build, test, quality-check and schedule email, push notification and in-app campaigns
Build and maintain automated and triggered journeys, including complex Braze Canvas flows
Manage the CRM campaign calendar and coordinate delivery with the CRM Manager and wider marketing teams
Brief Creative on campaign assets and support CRM templates and creative approaches
Coordinate campaigns across email, push notifications, in-app messaging and future CRM channels
Deliver A/B tests across messaging, creative, subject lines, send times and audience targeting
Produce campaign reports and post-campaign analyses, identifying learnings and recommending improvements
Support technical launches, platform enhancements and implementation of new CRM capabilities
Explore and champion Braze AI-powered tools and other relevant features
Refine CRM workflows, processes and quality-assurance practices
Collaborate with Marketing, Creative, Data and Insight teams while complying with UKTV data protection requirements and audience permissions

Requirements

What you’ll need

Experience delivering CRM campaigns across email, push notifications and in-app messaging
Experience using a customer engagement platform to build, test and manage campaigns; experience with Braze would be an advantage
Experience working with audience segmentation, targeting, and personalisation
Experience building or supporting automated and triggered journeys, including flows, branching logic, triggers, and timings
Experience monitoring campaign performance and producing clear, actionable reports
Experience collaborating with creative, marketing, data and insight teams to deliver campaigns
Understanding of CRM lifecycle marketing and how it supports audience acquisition, engagement, and retention
Understanding of how CRM channels can work together to create coordinated audience journeys
Familiarity with key CRM metrics, including measures of engagement and viewing
Understanding of A/B testing and how results can be used to improve campaign performance
Awareness of data protection, GDPR, and the responsible use of first-party audience data
Highly organised, with excellent attention to detail and the ability to manage multiple campaigns and deadlines
Confident working hands-on with a CRM platform to build, test and quality-check campaigns and automated journeys
Analytical and curious, with the ability to interpret results, identify trends, and recommend improvements
Proactive and solutions-focused, with an appetite for testing new ideas, improving processes, and developing technical skills
A clear and collaborative communicator who can brief Creative effectively and build strong relationships across teams
Comfortable working in a fast-paced environment and taking ownership of campaign delivery
Interested in exploring emerging CRM capabilities, including AI-powered tools
A positive and inclusive team player who shares ideas, responds constructively to feedback, and supports colleagues
Familiarity with Liquid or similar personalisation code would be an advantage
Willingness to learn and explore new technical capabilities