UKTV

Manager

• Build an audience-first, data-led operations with Data, Product, CRM and Performance Marketing teams
• Shape the Martech strategy to unlock UKTV’s first-party data for targeting, segmentation and personalisation
• Embed new and existing technology platforms as part of a new data stack alongside BBC Studios
• Bridge raw data and marketing execution so teams, agencies and partners can use first-party data in campaigns
• Coordinate first-party data requirements and translate them into technical data briefs
• Implement and optimise data processes across CDP, CEP, Data Clean Room and attribution tools
• Oversee and document how marketing data is built, structured and used across paid and owned media
• Maintain AppsFlyer and optimise event tracking for robust attribution across marketing investments
• Work with privacy and GDPR compliance workstreams to guide compliant marketing data use cases
• Collaborate with marketing, data, agencies and Martech vendors to deliver targeted advertising segments
• Document marketing requirements, create product requests with success criteria and conduct UAT
• Support governed, tested and business-aligned AI use cases across marketing workflows

Explore Martech Manager at UKTV. Review requirements and application details.

Martech Manager

Chief Marketing Officer

• Build, test, quality-check and schedule email, push notification and in-app campaigns
• Build and maintain automated and triggered journeys, including complex Braze Canvas flows
• Manage the CRM campaign calendar and coordinate delivery with the CRM Manager and wider marketing teams
• Brief Creative on campaign assets and support CRM templates and creative approaches
• Coordinate campaigns across email, push notifications, in-app messaging and future CRM channels
• Deliver A/B tests across messaging, creative, subject lines, send times and audience targeting
• Produce campaign reports and post-campaign analyses, identifying learnings and recommending improvements
• Support technical launches, platform enhancements and implementation of new CRM capabilities
• Explore and champion Braze AI-powered tools and other relevant features
• Refine CRM workflows, processes and quality-assurance practices
• Collaborate with Marketing, Creative, Data and Insight teams while complying with UKTV data protection requirements and audience permissions

Explore CRM Marketing Executive at UKTV. Review requirements and application details.

Open roles

Martech Manager

CRM Marketing Executive