Martech Manager

UKTV

. Build an audience-first, data-led operations with Data, Product, CRM and Performance Marketing teams .

Posted 10/23/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building data-led marketing operations, optimizing first-party data processes, and implementing Martech strategies. Proficient in translating marketing requirements into technical briefs while ensuring compliance with privacy regulations.

Highest-signal resume keywords

First-Party Data ManagementMartech Strategy DevelopmentPerformance Marketing AnalyticsGDPR ComplianceAudience Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisAudience BuildingTechnical Brief TranslationEvent Tracking OptimizationData Process Implementation

Soft Skills

Effective CommunicationCritical ThinkingRelationship BuildingTime ManagementProblem-Solving

Tools & Technologies

AppsFlyerMediarithmicsBrazeMParticleSnowflakeAWSOpenAI Codex

Industry Keywords

Digital MarketingCTVMobile Marketing AnalyticsCustomer Data PlatformsAttribution Tools

Tech Stack

Tools & technologies

AWSCloud

About the role

Key responsibilities & impact

Build an audience-first, data-led operations with Data, Product, CRM and Performance Marketing teams
Shape the Martech strategy to unlock UKTV’s first-party data for targeting, segmentation and personalisation
Embed new and existing technology platforms as part of a new data stack alongside BBC Studios
Bridge raw data and marketing execution so teams, agencies and partners can use first-party data in campaigns
Coordinate first-party data requirements and translate them into technical data briefs
Implement and optimise data processes across CDP, CEP, Data Clean Room and attribution tools
Oversee and document how marketing data is built, structured and used across paid and owned media
Maintain AppsFlyer and optimise event tracking for robust attribution across marketing investments
Work with privacy and GDPR compliance workstreams to guide compliant marketing data use cases
Collaborate with marketing, data, agencies and Martech vendors to deliver targeted advertising segments
Document marketing requirements, create product requests with success criteria and conduct UAT
Support governed, tested and business-aligned AI use cases across marketing workflows

Requirements

What you’ll need

Experience working in an app, CTV and digital marketing environment
Hands-on experience implementing, maintaining and optimising 1P data and Martech tools
Experience building and analysing audiences and behaviours using 1P, 2P and 3P data
Knowledge of mobile marketing analytics platforms and CDPs; AppsFlyer and Mediarithmics preferred/essential for data flows
Knowledge of Braze, mParticle or alternative customer data and engagement platforms
Experience with Performance Marketing analytics
Familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS
Experience using AI tools, including OpenAI Codex or comparable platforms
Ability to translate marketing requirements into technical briefs
Ability to explain technical concepts to non-technical people
Ability to simplify complex problems systematically
Ability to manage time and prioritise across multiple projects
Ability to develop strong relationships with senior stakeholders and collaborate across departments
Effective communication using technical and non-technical language
Strong attention to detail, critical thinking and ability to work under pressure

Benefits

Comp & perks

Strategic thinking and vision
Translating strategic ambition into clear and measurable goals for stakeholders
Using storytelling to create a vision and inspire teams
Driving collaborative working across teams
Pro-actively contributing to company-wide strategic focus
A digital-first mindset
Identifying and integrating data and insights to inform business decisions
Encouraging a test-and-learn approach
Embracing new ways of working, tools and technologies
Challenging the status quo and championing a growth mindset
Role-modelling resilience and continuous change
Authenticity and empathy
Creating and maintaining a psychologically safe environment
Curiosity, active listening, feedback and adapting leadership approach
Courage and conviction
Entrepreneurial mindset and willingness to take risks
Diversity and inclusion
Fostering belonging and an inclusive working environment
High-performance culture
High support/high challenge culture
Ambitious goals that stretch and empower teams
UKTV inclusion vision and commitment to equal opportunity
Career development free from discrimination