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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading large-scale paid search programs and managing high-performing digital marketing teams. Proficient in leveraging performance metrics and market insights to optimize marketing strategies and drive profitable growth.
Highest-signal resume keywords
Paid Search ManagementDigital Marketing StrategyWeb Analytics ProficiencyTeam LeadershipSearch Advertising Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search AdvertisingAnalyticsPerformance Metrics OptimizationMarket Insights AnalysisCampaign Performance Improvement
Soft Skills
Strategic LeadershipTeam-BuildingCollaborative Approach
Tools & Technologies
Google AdsBing AdsKenshooSkai
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA Preferred
Industry Keywords
Digital MarketingPaid Search ProgramsMarket Share GrowthEnterprise Marketing Initiatives
About the role
Key responsibilities & impact- Lead one of the largest paid search programs in North America, managing a $500M+ annual investment supporting 45,000+ products
- Manage a high-performing team of digital marketers driving profitable growth and market share through Google, Bing and Shopping campaigns
- Use performance metrics and market insights to optimize marketing investments, identify opportunities and improve campaign performance
- Drive enterprise marketing initiatives and provide insights and recommendations to Uline’s executive leaders
- Manage key partnerships with senior leaders at Google, Microsoft and Skai
- Shape digital marketing strategy and gain early access to emerging advertising capabilities
Requirements
What you’ll need- Bachelor’s degree in marketing, advertising and / or business
- MBA preferred
- 15+ years of search / internet advertising and analytics experience
- 10+ years managing other managers, supervisors and staff
- Strong strategic leadership and team-building skills, with a collaborative, hands-on approach
- Proficient in Web Analytics and Kenshoo (Skai)
- Must complete a pre-employment hair follicle drug screening
- All positions are on-site
Benefits
Comp & perks- Complete health insurance coverage
- 401(k) with 6% employer match that starts day one
- Multiple bonus programs
- Paid holidays
- Generous paid time off
- Tuition Assistance Program covering professional continuing education
- On-site café
- First-class fitness center with complimentary personal trainers
- Over four miles of maintained walking trails
