Vice President – Marketing

Uline

. Direct Uline’s large-scale catalog and print marketing strategy across 45,000+ products .

Posted 9/23/2026full-timeUnited StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in direct marketing and catalog strategy, with a strong focus on customer analytics and campaign performance measurement. Proven ability to lead cross-functional teams and manage significant marketing investments to drive growth and operational efficiency.

Highest-signal resume keywords

Direct Marketing ExperienceCatalog Marketing StrategyCustomer Analytics ExpertiseLeadership of Cross-Functional TeamsVendor Contract Negotiation

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Catalog MarketingPrint MarketingCustomer SegmentationDatabase MarketingCampaign Performance MeasurementOperational Efficiency ImprovementMarketing Investment ManagementAudience TargetingData TrackingGrowth Opportunity Identification

Soft Skills

Team LeadershipStrategic ThinkingCollaborationNegotiationCommunication

Certifications & Qualifications

Bachelor’s DegreeMBA Preferred

Industry Keywords

RetailECommerceDirect-Mail PublishingDirect-to-ConsumerMarketing Strategy

About the role

Key responsibilities & impact

Direct Uline’s large-scale catalog and print marketing strategy across 45,000+ products
Drive customer growth, retention and engagement
Shape integrated marketing across catalog, email and digital channels
Use customer insights to reach audiences and strengthen customer relationships
Measure campaign performance and ROI using data and response tracking
Optimize marketing investments and identify growth opportunities
Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations
Partner with executive leaders across Creative, Merchandising, Sales and Finance
Align marketing initiatives and oversee $500M+ in annual investment

Requirements

What you’ll need

Bachelor’s degree required
MBA preferred
15+ years of direct marketing, catalog and print marketing experience
10+ years of experience leading managers and cross-functional teams in a fast-paced business environment
Proven success negotiating vendor contracts
Experience managing large marketing investments
Experience improving operational efficiency
Experience leading large-scale catalog programs in a retail, eCommerce, direct-mail publishing or direct-to-consumer environment preferred
Advanced expertise in customer analytics, segmentation and database marketing preferred
Must complete a pre-employment hair follicle drug screening
Must work on-site

Benefits

Comp & perks

Complete health insurance coverage
401(k) with 6% employer match that starts day one
Multiple bonus programs
Paid holidays
Generous paid time off
Tuition Assistance Program covering professional continuing education
On-site café
First-class fitness center with complimentary personal trainers
Over four miles of maintained walking trails