Senior CRM Manager

Ultimate Performance

. Own, build, manage and optimise automated customer journeys across the full customer lifecycle .

Posted 10/10/2026full-timeManchester • United KingdomSenior💰 £50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing automated customer journeys using CRM platforms, with a strong focus on data-driven decision-making and cross-channel communication strategies. Proven ability to enhance customer engagement and retention through targeted marketing initiatives and performance analysis.

Highest-signal resume keywords

CRM ManagementLifecycle MarketingBloomreach ExperienceData SegmentationAnalytical Mindset

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Automated Customer JourneysMarketing AutomationData AccuracyPerformance MonitoringJourney Logic

Soft Skills

Highly OrganizedAttention to DetailProblem-Solving MindsetCollaboration

Tools & Technologies

BloomreachSalesforceHubSpotBraze

Industry Keywords

Customer Data PlatformSegmentationPersonalizationOperational MessagingMulti-Market Business

About the role

Key responsibilities & impact

Own, build, manage and optimise automated customer journeys across the full customer lifecycle
Manage operational CRM activity, including booking confirmations, reminders, onboarding messages, service updates and other customer touchpoints
Use Bloomreach data, behavioural insights and segmentation to deliver targeted communications
Build and deliver communications across email, WhatsApp, app and other relevant channels
Execute CRM activity across seasonal campaigns, pricing changes, gifting, promotions and regional/global marketing initiatives
Monitor campaign and journey performance, run tests and improve content, timing, audiences and conversion
Ensure quality assurance, data accuracy and deliverability across CRM activity and markets
Partner with Marketing, Growth, Digital, Technology and Operations on integrations, data flows and operational requirements
Identify opportunities, share insights and recommend ways to improve engagement, retention and commercial performance

Requirements

What you’ll need

Strong experience in CRM, lifecycle marketing or marketing automation, ideally in a fast-paced, multi-location or multi-market business
Hands-on experience with Bloomreach or a comparable CRM/CDP platform, such as Salesforce, HubSpot or Braze
Proven track record of designing, building and optimising complex automated customer journeys
Strong understanding of customer data platforms, segmentation, personalisation, behavioural data and journey logic
Experience managing CRM communications across multiple channels, including marketing and operational messaging
Analytical and commercially focused mindset, with ability to turn performance data into actionable improvements
Highly organised approach, excellent attention to detail and commitment to quality assurance
Technical confidence and practical, problem-solving mindset; comfortable working directly in the platform and taking ownership independently
Ability to manage multiple projects and competing priorities while collaborating with teams across the business
Valid right to work required

Benefits

Comp & perks

25 days holiday, plus bank holidays
Pension scheme: salary sacrifice with employer contributions
Simply Health policy: claim back costs for dental, optical, physio, massage & more
Exclusive UP discounts, including 40% off our supplements, books, and partner offers
Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one
Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes
Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice
Hybrid working: two days per week working from home