Ultimate Performance

Social Media Manager

• Own growth of U.P.’s Instagram and LinkedIn channels, including reach, follower growth and audience quality
• Increase awareness, visibility and reputation for the U.P. brand through social media
• Build and manage a forward-looking content calendar
• Use performance data and insights to improve social activity
• Create and coordinate content across Instagram and LinkedIn, including trainer-led, educational, brand storytelling and trend content
• Visit gyms and capture reels, stories and trainer filming sessions
• Develop recurring content formats and ensure published content meets brand standards
• Manage daily community activity and engage authentically with audiences
• Engage with industry content, conversations and voices to extend U.P.’s reach
• Identify, target, contact and onboard suitable creators
• Maintain a creator opportunity and response pipeline
• Build long-term creator relationships
• Build and maintain a trainer-led content pipeline
• Identify and support trainers as credible U.P. voices
• Brief trainers with prompts, formats and ideas
• Organise content capture and amplify trainer content
• Support marketing campaigns, launches and seasonal moments
• Report on BAU and campaign performance separately and turn learnings into action