Social Media Manager

Ultimate Performance

. Own growth of U.P.’s Instagram and LinkedIn channels, including reach, follower growth and audience quality .

Posted 9/22/2026full-timeManchester • United KingdomMid-LevelSenior💰 £36,000 - £38,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growing social media channels, particularly Instagram and LinkedIn, to enhance brand visibility and engagement. Proficient in content creation, community management, and data-driven decision-making to optimize social media performance.

Highest-signal resume keywords

Social Media GrowthContent CreationCommunity ManagementData AnalysisCreator Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Instagram ManagementLinkedIn ManagementContent Calendar ManagementContent CapturePerformance Metrics Analysis

Soft Skills

Organizational SkillsRelationship BuildingTrust BuildingCommunication Skills

Industry Keywords

Fitness IndustryHealth IndustryLifestyle IndustryBrand AwarenessAudience Engagement

About the role

Key responsibilities & impact

Own growth of U.P.’s Instagram and LinkedIn channels, including reach, follower growth and audience quality
Increase awareness, visibility and reputation for the U.P. brand through social media
Build and manage a forward-looking content calendar
Use performance data and insights to improve social activity
Create and coordinate content across Instagram and LinkedIn, including trainer-led, educational, brand storytelling and trend content
Visit gyms and capture reels, stories and trainer filming sessions
Develop recurring content formats and ensure published content meets brand standards
Manage daily community activity and engage authentically with audiences
Engage with industry content, conversations and voices to extend U.P.’s reach
Identify, target, contact and onboard suitable creators
Maintain a creator opportunity and response pipeline
Build long-term creator relationships
Build and maintain a trainer-led content pipeline
Identify and support trainers as credible U.P. voices
Brief trainers with prompts, formats and ideas
Organise content capture and amplify trainer content
Support marketing campaigns, launches and seasonal moments
Report on BAU and campaign performance separately and turn learnings into action

Requirements

What you’ll need

Proven experience growing social channels for a brand, ideally within fitness, health, lifestyle or another premium consumer-facing industry
Proven track record of using Instagram and LinkedIn to build brand awareness and visibility
Strong instincts for identifying good social content and spotting opportunities
Experience identifying, approaching and onboarding creators, and building lasting relationships
Comfortable working directly with trainers, creators or industry voices
Ability to pick up a camera, capture content in a gym and create engaging content
Organised enough to manage a content calendar, creator pipeline, growth targets and reporting
Ability to build trust with trainers, creators and colleagues
Comfortable with data and able to turn social performance metrics into better decisions
Valid right to work

Benefits

Comp & perks

25 days holiday, plus bank holidays
Pension scheme: salary sacrifice with employer contributions
Simply Health policy: claim back costs for dental, optical, physio, massage & more
Exclusive UP discounts, including 40% off our supplements, books, and partner offers
Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one
Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes
Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice
Hybrid working: two days per week working from home