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Senior Marketing Manager, Events
Ultimus Fund Solutions. Lead the strategy, planning, and execution of Ultimus Fund Solutions' event and conference program .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event strategy, planning, and execution, with a strong focus on managing budgets and enhancing attendee experiences. Proven ability to lead cross-functional teams and develop effective marketing campaigns in the B2B financial services sector.
Highest-signal resume keywords
Event Strategy DevelopmentBudget ManagementProject ManagementStakeholder ManagementB2B Digital Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningBudget AllocationKPI DefinitionLead AttributionEvent Marketing CampaignsSponsorship ManagementAgenda DevelopmentSpeaker CoordinationPerformance Data AnalysisCross-Functional Collaboration
Soft Skills
Excellent CommunicationStakeholder ManagementOrganizational SkillsLeadershipProblem-Solving
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business
Industry Keywords
B2B MarketingFinancial ServicesEvent SponsorshipClient SummitsCompetitor AnalysisPromotional TacticsSocial Media StrategyLead NurturingOn-Site ExperienceEvent ROI Tracking
About the role
Key responsibilities & impact- Lead the strategy, planning, and execution of Ultimus Fund Solutions' event and conference program
- Own sponsored conference strategy across the Ultimus event portfolio
- Set strategic direction for event branding, booth design, collateral, and on-site experiences
- Manage and allocate the events-specific budget
- Participate in annual strategy and planning with commercial and business leadership
- Audit competitor event and sponsorship activity
- Lead end-to-end planning and project management for hosted events
- Own the client summit from concept through delivery, including agenda development, speaker coordination, sponsor management, and attendee experience
- Manage cross-functional workstreams across marketing, sales, product, and external vendors
- Develop event marketing and promotional campaigns, including pre-event outreach, registration drives, and post-event lead nurturing
- Define and execute event social and communications strategy across owned, earned, and paid channels
- Partner with demand generation and corporate marketing on landing pages, email campaigns, and press coverage
- Establish event ROI tracking and reporting, defining KPIs and capturing lead and pipeline attribution
- Refine event selection, format, and promotional tactics based on performance data and sales feedback
Requirements
What you’ll need- 7-10 years experience in B2B digital marketing, ideally in financial services
- Proven experience managing event budgets, sponsorships, and large-scale hosted events or client summits
- Excellent communication and stakeholder management skills
- Strong project management skills with the ability to manage multiple concurrent events
- Travel may be required up to 30%
- Bachelor's degree in Marketing, Communications, Business or related field