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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building first-party data strategies, integrating marketing into product workflows, and ensuring compliance with GDPR and data protection principles. Proven ability to lead cross-functional teams and drive growth through data-driven decision-making and product-led strategies.
Highest-signal resume keywords
First-Party Data StrategyCDP DevelopmentAI Tooling and Predictive ModelsGrowth LeadershipGDPR Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Intent Detection SystemsEvent Tracking FrameworksData Quality ManagementCustomer Journey DesignGo-To-Market StrategiesPerformance ManagementData GovernanceMetrics System DevelopmentAcquisition and Retention StrategiesProduct Workflows
Soft Skills
Open CommunicationCross-Functional Collaboration
Tools & Technologies
CDP PlatformsAI-Driven Marketing AutomationCustom LLM Prompt Setups
Industry Keywords
FintechNeobankWeb3Data Protection PrinciplesAdvertising Regulations
Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Build an intent detection and decisioning system based on user data
- Integrate marketing directly into the product using product-led growth and one-intent-to-one-action logic
- Build the first-party data strategy, including the CDP, data layer, event tracking, and data clean rooms
- Maintain data quality, structure, and accessibility for automated decisioning
- Design the end-to-end customer journey using behavioral, contextual, financial-status, and life-event triggers
- Develop go-to-market strategies for new products and markets
- Manage performance, partnership, and product-led acquisition channels focused on LTV, engagement, and delivered value
- Shape UMO’s positioning as an AI-native financial assistant and trusted decision layer
- Ensure communication consistency across all customer touchpoints
- Ensure compliance with GDPR, privacy rules, advertising standards, and consent-management frameworks
- Coordinate compliance and data governance with CISO, Risk, and Legal teams
- Build a real-time metrics system measuring intent-detection accuracy, context conversions, LTV, retention, and value delivered
- Lead Growth, Data, Marketing, and CRM/Lifecycle teams
- Partner closely with Product, Tech, AI, Risk, and Compliance
- Own the product organization and roadmap while reporting directly to the founders
Requirements
What you’ll need- At least 7+ years of extensive commercial experience in a senior marketing or growth leadership capacity
- Experience within high-growth fintech, tech, or data-driven digital environments
- Experience building first-party data strategies, CDPs, and event-tracking frameworks
- Experience leveraging AI tooling and predictive models to turn raw data into actionable decision engines
- Proven experience driving acquisition, engagement, and retention directly through product workflows
- Understanding of data protection principles, GDPR, advertising regulations, and consent governance
- Ability to manage complex growth goals with end-to-end ownership of market entry, LTV metrics, and product-led journeys
- Open communication and cross-functional collaboration with product and tech teams
- Fluent spoken and written English
- Fintech, neobank, or regulated Web3 experience is a bonus
- Direct experience configuring advanced CDP platforms, custom LLM prompt setups, or AI-driven marketing automation engines is a bonus
- Startup or zero-to-one experience is a bonus
Benefits
Comp & perks- A meaningful equity stake in a venture built from zero to one
- Flexible location options: base yourself in Lisbon, Dubai, Kyiv, or Lviv, with openness to remote for the right fit
- Strategic autonomy and freedom from micromanagement
- Full ownership of the product organization and roadmap
- Direct reporting to the founders
