Chief Marketing Officer

• Build an intent detection and decisioning system based on user data
• Integrate marketing directly into the product using product-led growth and one-intent-to-one-action logic
• Build the first-party data strategy, including the CDP, data layer, event tracking, and data clean rooms
• Maintain data quality, structure, and accessibility for automated decisioning
• Design the end-to-end customer journey using behavioral, contextual, financial-status, and life-event triggers
• Develop go-to-market strategies for new products and markets
• Manage performance, partnership, and product-led acquisition channels focused on LTV, engagement, and delivered value
• Shape UMO’s positioning as an AI-native financial assistant and trusted decision layer
• Ensure communication consistency across all customer touchpoints
• Ensure compliance with GDPR, privacy rules, advertising standards, and consent-management frameworks
• Coordinate compliance and data governance with CISO, Risk, and Legal teams
• Build a real-time metrics system measuring intent-detection accuracy, context conversions, LTV, retention, and value delivered
• Lead Growth, Data, Marketing, and CRM/Lifecycle teams
• Partner closely with Product, Tech, AI, Risk, and Compliance
• Own the product organization and roadmap while reporting directly to the founders

Chief Marketing Officer – AI-Native, MarTech