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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and go-to-market strategy, with a strong focus on developing product positioning, messaging, and value propositions. Proficient in leveraging generative AI for research and content creation while understanding government contracting financial workflows.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market StrategyGenerative AI UtilizationERP Software MarketingGovernment Contracting Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging DevelopmentValue Proposition CreationMarket ResearchContent CreationAnalytical SkillsCustomer Feedback AnalysisCross-Functional CollaborationProject ManagementFinancial Management Software
Soft Skills
Customer-Focused ApproachSimplifying Complex ConceptsCollaborationPrioritizationCommunication
Tools & Technologies
UnanetDeltek CostpointNetSuiteSage IntacctMicrosoft DynamicsAI Tools
Industry Keywords
GovConERP TechnologyProfessional Services AutomationProject AccountingTimekeepingIndirect RatesResource PlanningContract ManagementCompliance
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Translate complex GovCon ERP technology into compelling customer value
- Develop differentiated product positioning and messaging
- Research customer needs, industry trends, and competitors to identify opportunities and inform go-to-market strategies
- Partner with Product Management to plan and execute launches, releases, and enhancements
- Align cross-functional teams around messaging, deliverables, and success measures
- Develop sales presentations, solution briefs, competitive battlecards, FAQs, and other enablement resources
- Use AI tools and workflows to accelerate research, uncover insights, develop content, and improve efficiency while validating outputs and protecting confidential information
- Learn Unanet’s GovCon ERP portfolio, customer personas, competitive landscape, and go-to-market processes
- Take ownership of a product marketing initiative and contribute to launch or go-to-market plans
Requirements
What you’ll need- 3-5 years of experience in product marketing, go-to-market strategy, or a related marketing role
- Experience developing product positioning, messaging, value propositions, and marketing content for business audiences
- Practical experience using generative AI to improve research, analysis, content creation, or productivity
- Ability to simplify complex concepts and connect product capabilities to meaningful business outcomes
- Analytical and customer-focused approach, with ability to turn research, data, and customer feedback into actionable recommendations
- Ability to collaborate across teams, manage multiple priorities, and learn new products and industries
- Experience marketing ERP, accounting, financial management, or professional services automation software
- Familiarity with Unanet, Deltek Costpoint, NetSuite, Sage Intacct, Microsoft Dynamics, or similar enterprise applications
- Understanding of government contracting financial workflows, including project accounting, timekeeping, indirect rates, resource planning, contract management, and compliance
Benefits
Comp & perks- Employee equity
- Discretionary bonus compensation
- Eligibility to participate in Unanet’s employee benefits plans and programs