Acquisition Marketing Specialist

Unbound (nonprofit)

. Develop and implement lead generation campaigns to attract new sponsors and donors to Unbound .

Posted 10/31/2026full-timeKansas City • Kansas • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation and digital marketing strategies, with proficiency in email marketing, marketing automation, and analytics tools. Capable of managing multiple projects while collaborating effectively with internal teams and external partners.

Highest-signal resume keywords

Lead Generation Campaign DevelopmentEmail Marketing ProficiencyGoogle Analytics ExpertiseCRM UtilizationDigital Advertising Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingLead GenerationEmail MarketingMarketing AutomationSEO Best PracticesGoogle AnalyticsMicrosoft Office SuiteContent Management SystemsDigital Asset Management

Soft Skills

Problem-SolvingOrganizational SkillsAnalytical SkillsCommunication SkillsTeam Collaboration

Tools & Technologies

Email Service PlatformsDigital Advertising ToolsCRM Systems

Industry Keywords

Nonprofit Sector ExperienceDonor ServicesMarketing Strategy

About the role

Key responsibilities & impact

Develop and implement lead generation campaigns to attract new sponsors and donors to Unbound
Cultivate and nurture leads through compelling email and remarketing advertising campaigns
Liaise with external media buying agencies and advise the internal marketing team on campaign setup, results, and requested creative assets
Maintain Unbound’s lead database and ensure high engagement and activity with leads
Collaborate with internal teams and the Insights and Innovation group to track test plans and cost per lead for each test audience and offer
Contribute to email acquisition marketing strategy, including content creation, design, scheduling, review, and results tracking
Coordinate logistics and support sponsored conferences or events to acquire new audiences
Assist in training and developing department members on marketing platforms and best practices
Provide presentation support, travel to the field for content collection and Awareness Trip support as needed
Write and originate email communications to leads
Report to the Marketing Director and support execution of key strategies

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, New Media, or a related field; or equivalent related experience and/or training in a professional capacity
Minimum two (2) years of direct hands-on experience in digital marketing, lead generation, or acquisition marketing
Proficiency in email marketing and marketing automation technology
Knowledge of SEO best practices
Proficiency in Google Analytics and digital advertising analytics tools
Moderate to advanced computer skills in a Windows environment, including Microsoft Office Suite (Word, Outlook, Excel, PowerPoint)
Ability to manage multiple projects, tasks, and priorities and deliver on time and within budget
Effective problem-solving, organizational, analytical, and communication skills
Ability to work within a team setting and take direction from project stakeholders
Aptitude for utilizing CRM, websites, email service platforms, content management systems, and digital asset managers
Ability to work in a fast-paced environment and manage multiple requests simultaneously
Experience in the nonprofit sector with primary concentrations in marketing or donor services is a plus
Bilingual in Spanish/English or other relevant languages is a plus but not required
Ability to occasionally lift, carry, and/or drag up to fifty (50) pounds if necessary
Long flights and carrying luggage may be required for field travel