Senior Lead, HR Business Partner

Under Armour

. Manage the full spectrum of HR practices for the embedded business unit .

Posted 9/15/2026full-timeBaltimore • Maryland • United StatesSenior💰 $140,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing comprehensive HR practices, including talent strategy, performance management, and organizational design, while fostering positive employer-employee relationships and ensuring compliance with employment laws.

Highest-signal resume keywords

Human Resources ManagementTalent AcquisitionPerformance ManagementEmployment Law ComplianceCoaching and Counseling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Talent Strategy DevelopmentSuccession PlanningOrganizational DesignCompensation ManagementTraining and DevelopmentEmployee RelationsPerformance Management ProcessesLeadership DevelopmentOrganizational DevelopmentCross-Functional Relationship Building

Soft Skills

Strong Communication SkillsPresentation SkillsOrganizational SkillsJudgment and Decision-MakingTeam Motivation

Certifications & Qualifications

PHR CertificationSPHR Certification

Industry Keywords

Retail HR SupportCalifornia Labor LawCanadian Labor LawEmployee RetentionTalent Management

About the role

Key responsibilities & impact

Manage the full spectrum of HR practices for the embedded business unit
Develop talent strategy, succession planning, and performance management programs
Support talent acquisition, organizational design and effectiveness, training and development, associate relations, compensation, and benefits
Serve as strategic HR partner to Regional Directors supporting retail stores across the US West and Canada regions
Act as liaison among business unit leadership, HR specialists, and the executive team
Promote positive employer-employee relationships, employee morale, and Under Armour culture
Assess internal talent and create strategies to retain current talent and attract external talent
Prepare exit strategies for non-performers
Provide HR coaching and counseling to business partners
Research industry practices, legal developments, emerging trends, technology advancements, and benchmarks
Engage HR specialists to build talent pipelines, administer benefits and rewards, develop training programs, establish wage and salary structures, and ensure employment-law compliance

Requirements

What you’ll need

Bachelor's degree
7+ years of experience in Human Resources or related experience
Prior experience providing HR support to retail and/or store field employees required
Strong working knowledge of employment law
Experience with California and Canadian labor law is a plus
Proven knowledge of core HR processes including performance management, organization design, leadership development, talent management, compensation, succession planning, training, and organizational development
Prior experience promoting an atmosphere which inspires teammates to excel and develop
Prior experience leading talent strategy reviews, employee retention, and identification of high potential external resources
Prior experience providing confidential counseling and coaching to all levels of the organization
Ability to exercise judgment within defined procedures and practices to determine appropriate action
Ability to coach, mentor, and motivate team members and influence positive action and accountability
Proven experience building cross-functional internal and external relationships
Strong written and oral communication skills
Strong presentation skills
Strong organizational skills and ability to disseminate information clearly and concisely
PHR or SPHR certification preferred
Must reside within commuting distance from Under Armour's global headquarters in Baltimore, Maryland

Benefits

Comp & perks

Paid "UA Give Back" Volunteer Days
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources
Three (3) days a week in-office, remainder of work week remote
Up to 10% travel allowance/opportunity