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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing multichannel demand generation strategies that drive qualified leads and revenue growth. Proficient in utilizing marketing analytics to optimize campaign performance and align marketing initiatives with sales objectives.
Highest-signal resume keywords
B2B MarketingDemand GenerationIntegrated Marketing CampaignsMarketing Automation PlatformsLead Generation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningPerformance MetricsAccount-Based MarketingMarketing AttributionEmail MarketingWebinars ManagementContent SyndicationKPI MonitoringData AnalysisProject Management
Soft Skills
Strategic PlanningCollaborationCommunicationOrganizational SkillsResults-Oriented Mindset
Tools & Technologies
CRM SystemsMarketing Analytics ToolsEmail Campaign ToolsWebinar PlatformsContent Distribution Platforms
Industry Keywords
SaaSLegal TechnologyEnterprise Law FirmsB2B Sales CyclesMarketing ROI
About the role
Key responsibilities & impact- Partner with the VP of Marketing to develop and execute a comprehensive demand generation strategy aligned with annual revenue goals and business objectives
- Develop and implement integrated marketing programs to generate qualified leads, build sales pipeline, and support revenue growth
- Translate marketing strategies into campaign plans with objectives, timelines, performance metrics, and expected outcomes
- Identify opportunities to improve campaign effectiveness, expand market reach, and increase demand across target customer segments
- Collaborate with Marketing and Revenue teams to align demand generation activities with sales priorities and pipeline objectives
- Plan, develop, and execute multichannel campaigns targeting Enterprise Law Firms and other industry use cases
- Manage initiatives across email marketing, webinars, third-party content syndication, promotional partnerships, and industry events
- Coordinate campaign messaging, audience segmentation, content, and distribution strategies with Product Marketing
- Partner with internal stakeholders and external vendors for timely campaign execution
- Evaluate and optimize campaign tactics to improve engagement, conversion rates, and marketing effectiveness
- Develop targeted and account-based marketing programs supporting demand, pipeline development, and sales opportunities
- Tailor campaign strategies, messaging, and promotional activities to key decision-makers in target industries
- Establish and monitor KPIs for campaign effectiveness, lead generation, pipeline contribution, and marketing ROI
- Track and analyze performance across channels, campaigns, and customer segments
- Develop performance reports and communicate results, insights, and recommendations to Marketing leadership
- Use marketing analytics to identify trends, evaluate performance, and implement improvements
- Optimize marketing investments, tactics, and resource allocation based on measurable outcomes
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience
- 7+ years of experience in B2B marketing, demand generation, integrated marketing, or related roles
- Demonstrated success developing and executing multichannel marketing campaigns that generate qualified leads and contribute to revenue growth
- Experience marketing to enterprise-level organizations, preferably within SaaS, legal technology or related industries
- Strong understanding of B2B sales cycles, lead generation, pipeline development, and marketing attribution
- Experience with marketing automation platforms, CRM systems, and marketing analytics tools
- Experience managing webinars, email campaigns, third-party content syndication, and industry events
- Strong strategic planning and hands-on campaign execution capabilities
- Ability to develop integrated marketing strategies and translate them into measurable results
- Strong analytical skills with the ability to interpret marketing data and make data-driven decisions
- Excellent project management, organizational, and prioritization skills
- Strong written and verbal communication skills
- Ability to collaborate effectively across Marketing, Sales, and other business functions
- Results-oriented mindset with a strong focus on accountability, performance, and continuous improvement
- Ability to manage multiple campaigns, competing priorities, and deadlines in a fast-paced environment
- Self-motivated and comfortable working independently in a remote environment
Benefits
Comp & perks- Paid time off
- Medical coverage
- Dental coverage
- Vision coverage
- Long-term growth opportunities
- Collaborative, creative work environment
- Opportunities to contribute to processes, decisions, planning, and culture