UniCourt

Chief Marketing Officer

• Partner with the VP of Marketing to develop and execute a comprehensive demand generation strategy aligned with annual revenue goals and business objectives
• Develop and implement integrated marketing programs to generate qualified leads, build sales pipeline, and support revenue growth
• Translate marketing strategies into campaign plans with objectives, timelines, performance metrics, and expected outcomes
• Identify opportunities to improve campaign effectiveness, expand market reach, and increase demand across target customer segments
• Collaborate with Marketing and Revenue teams to align demand generation activities with sales priorities and pipeline objectives
• Plan, develop, and execute multichannel campaigns targeting Enterprise Law Firms and other industry use cases
• Manage initiatives across email marketing, webinars, third-party content syndication, promotional partnerships, and industry events
• Coordinate campaign messaging, audience segmentation, content, and distribution strategies with Product Marketing
• Partner with internal stakeholders and external vendors for timely campaign execution
• Evaluate and optimize campaign tactics to improve engagement, conversion rates, and marketing effectiveness
• Develop targeted and account-based marketing programs supporting demand, pipeline development, and sales opportunities
• Tailor campaign strategies, messaging, and promotional activities to key decision-makers in target industries
• Establish and monitor KPIs for campaign effectiveness, lead generation, pipeline contribution, and marketing ROI
• Track and analyze performance across channels, campaigns, and customer segments
• Develop performance reports and communicate results, insights, and recommendations to Marketing leadership
• Use marketing analytics to identify trends, evaluate performance, and implement improvements
• Optimize marketing investments, tactics, and resource allocation based on measurable outcomes

Explore Integrated Marketing Director at UniCourt. Review requirements and application details.