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U
Digital Media Manager
Unique Vacations. Drive revenue growth across paid media channels, with a strong focus on programmatic tactics .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in programmatic advertising, including campaign management and optimization across platforms like DV360 and Google Ads. Proficient in data analysis using GA4 to drive performance insights and recommendations.
Highest-signal resume keywords
Programmatic Advertising ManagementGoogle Analytics 4 (GA4)DV360 Campaign OptimizationPerformance Marketing StrategyTeam Leadership and Training
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic TacticsCampaign DevelopmentBid StrategiesData AnalysisAudience BuildingGoogle AdWordsConversion OptimizationCampaign AutomationPerformance BenchmarkingReporting and Insights
Soft Skills
Time ManagementOrganizational SkillsCommunication SkillsAnalytical Skills
Tools & Technologies
DV360Google Analytics 4 (GA4)Google Tag Manager (GTM)APIsScripts
Certifications & Qualifications
Bachelor's Degree in Marketing
Industry Keywords
Paid MediaDigital MarketingOnline Customer AcquisitionTravel Industry MarketingCompetitor Analysis
About the role
Key responsibilities & impact- Drive revenue growth across paid media channels, with a strong focus on programmatic tactics
- Interpret GA4 performance data and guide optimization strategies
- Optimize paid media across programmatic platforms, including DV360
- Manage and train a Digital Marketing Specialist
- Collaborate with leadership, agency partners, and cross-functional teams
- Manage daily operations of programmatic advertising
- Create, launch, test, and manage programmatic campaigns across various networks
- Drive campaign development, bid strategies, optimization, and channel management
- Build customer audience lists, from first-party to similar/lookalike audiences
- Own paid media campaign performance and internal weekly reporting
- Use data, customer insights, and analytics to make decisions, recommendations, and hypotheses about customer behavior
- Use campaign automation, APIs, and scripts to streamline marketing
- Identify and analyze competitor techniques and benchmark performance against competitors
- Build GA4 exploration reports, funnels, and audiences for campaign targeting and performance optimization
- Collaborate with developers to implement tracking plans, validate tags, and troubleshoot data-quality issues using GA4 and GTM
- Present insights in reports to clients and anticipate questions
Requirements
What you’ll need- Must be available to travel 5% or more based on business needs
- Proven programmatic experience and success managing Google and Microsoft Display Ads
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up to date with the latest trends and best practices in programmatic marketing
- Experience with Google AdWords
- Minimum 2 years of hands-on experience with Google Analytics 4 (GA4)
- Minimum 2 years of experience managing a junior-level employee
- Experience managing a medium-large brand
- Ability to work with and lead external vendor/partner relationships, including negotiating contracts and terms
- Excellent time management, organizational, communication, and analytical skills
- Understands campaign objectives/strategy and able to present insight in reports to clients as well as field/anticipate questions
- Experience managing DV360 campaigns required
- DV360 experience highly preferred
- YouTube Ad experience desirable
- Meta Ad experience desirable
- Bachelor's degree in Marketing or related field
- Minimum 3 years in an advertising agency or similar marketing role, preferably travel-industry related
Benefits
Comp & perks- Health insurance
- Dental insurance
- Vision insurance
- Employer-paid life insurance
- Short-term disability (STD) insurance
- Long-term disability (LTD) insurance
- Sick days
- Vacation days
- 9 holidays
- Tuition assistance
- Parental leave
- 401(k) plan with a generous company match
- Discounted resort visits after 6 months of continuous employment