Senior Industry Marketing Analyst

Unisys

. Report to the Industry Marketing Lead .

Posted 11/6/2026full-timeRemote • Pennsylvania • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing programs that drive demand generation and pipeline growth, with a strong focus on industry-specific content development and event management. Proficient in project management and collaboration across virtual teams to achieve strategic marketing goals.

Highest-signal resume keywords

Integrated Marketing ExperienceProject Management SkillsDemand GenerationContent DevelopmentMarketing Automation Platforms

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Program ExecutionData AnalysisBudget TrackingKPI AnalysisEvent Planning

Soft Skills

Excellent CommunicationStrategic ThinkingHighly OrganizedProactive AttitudePresentation Skills

Tools & Technologies

Salesforce.comDigital Marketing ToolsWorkflow Management ToolsMarketing Measurement PracticesSocial Media Platforms

Industry Keywords

B2B TechnologyClient StoriesDigital Demand GenerationBrand AwarenessStakeholder Management

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Report to the Industry Marketing Lead
Help execute, manage, and report on marketing efforts targeting Tier 1 and Tier 2 industries
Bring Unisys go-to-market programs to life to support short- and long-term business goals
Develop and execute industry events, industry-focused research, client stories, content, digital demand-generation campaigns, webpages, media and analyst initiatives, sales-enablement tools, and internal training
Track budgets, program progress, and KPIs; analyze results and build reports
Partner with solution marketing, field marketing, sales, communications teams, and business leaders to facilitate deliverables
Support industry content and asset development and manage digital campaign timelines and lifecycles
Maintain visibility into industry-specific client story production and related activations
Coordinate industry events and help manage the overall industry event calendar
Support end-to-end event planning and reporting processes
Manage industry webpage inventory, develop new pages, update content, and report on webpage performance
Assist with media relations, industry analyst initiatives, sales-enablement tools, internal training materials, and internal communications
Support programs that build brand awareness, engage target accounts, and generate qualified pipeline for Unisys

Requirements

What you’ll need

Undergraduate degree in marketing, business, or a related field
3 to 5 years of integrated marketing experience in a B2B technology environment
Proven success planning and executing marketing programs that support demand generation and pipeline growth
Experience working across virtual teams and navigating complex stakeholder groups
Strong project management skills with the ability to manage multiple deadlines and priorities
Familiarity with content development, digital marketing, workflow and project management tools, and marketing measurement practices
Excellent communication, presentation, and program management skills
Strategic thinking with a hands-on approach to execution
Experience supporting enterprise technology, services, or global solution-based marketing
Background in B2B integrated marketing program execution and measurement
Experience developing industry content and narratives tied to business outcomes
Familiarity with, or willingness to learn, analyzing data to optimize marketing programs
Highly organized with a proactive, “can do” attitude and the ability to manage multiple programs and events in a fast-paced environment
Experience with marketing and sales automation platforms such as Salesforce.com, and comfort working with data to inform decisions
Knowledge of social media, digital marketing, and integrated program best practices
Experience working with external agencies and partners, including event, telemarketing, advertising, and digital agencies
Applicant should be eligible for any required U.S. Government authorizations related to export-controlled commodities and technology

Benefits

Comp & perks

Unlimited paid time off
401(k) match
Comprehensive healthcare
HSA matching
Ongoing learning opportunities
Video interviews as part of the hiring process