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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning and executing integrated marketing campaigns tailored for the Professional and Business Services sectors, with a strong focus on demand generation and measurable revenue outcomes. Proficient in collaborating across teams and managing multi-channel strategies to optimize campaign performance and drive engagement.
Highest-signal resume keywords
B2B Marketing ExperienceIntegrated Campaign PlanningDemand GenerationCampaign Performance AnalysisAccount-Based Marketing (ABM)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PlanningProject ManagementData AnalysisContent CreationMarketing AutomationAudience SegmentationCampaign ReportingMulti-Medium Campaign DeliveryPipeline Contribution MeasurementRevenue Optimization
Soft Skills
Excellent CommunicationStakeholder ManagementCollaboration Across CulturesStrategic ThinkingAdaptability in Fast-Paced Environments
Tools & Technologies
AI Tooling (Co-Pilot, Claude)ABM Platforms (6sense)Campaign Dashboarding Solutions
Certifications & Qualifications
Security ClearanceCriminal Record DeclarationRight to Work Documentation
Industry Keywords
Professional ServicesBusiness ServicesSaaSERPBuyer JourneyMarket InsightsCustomer AdvocacyGlobal Campaign ManagementEngagement TrackingMarketing Qualified Opportunities
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Plan, execute and optimise multi-channel, multi-region marketing campaigns for the Professional and Business Services segments
- Drive awareness, engagement, pipeline and revenue
- Own the end-to-end campaign lifecycle
- Partner with Product Marketing, Field Marketing, Digital Marketing, Creative, Business Development, Customer Success and Sales teams
- Translate market insights into content campaigns addressing industry and persona challenges
- Develop integrated campaign plans aligned with Unit4’s growth objectives
- Build audience-centric campaign strategies using market trends, customer insights and competitive intelligence
- Define campaign objectives, messaging frameworks, content requirements and success metrics
- Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets
- Manage multi-channel campaigns across web, email, social media, digital advertising, webinars, analyst programmes, PR, events, ABM initiatives and customer advocacy programmes
- Coordinate campaign activity across global and regional teams
- Produce campaign assets supporting the buyer journey
- Align campaigns with target accounts, pipeline priorities and territory plans
- Develop campaign assets, toolkits, messaging guides and activation plans for field execution
- Support lead management, campaign attribution and handoff processes
- Act as a go-to-market expert in the Professional and Business Services sector
- Collaborate with Product Marketing and PR agency on thought leadership and industry narratives
- Manage the full campaign budget
- Monitor and analyse campaign performance across the funnel
- Track engagement, Marketing Qualified Opportunities, pipeline contribution, influenced revenue and ROI
- Optimise campaign effectiveness and inform future planning
- Present results and recommendations to marketing and business stakeholders
Requirements
What you’ll need- Experience marketing to Professional Services, Business Services, SaaS or ERP audiences
- Strong B2B marketing experience, with a strong focus on integrated campaigns, demand generation or industry marketing
- Demonstrated success creating campaigns that drive measurable pipeline and revenue outcomes
- Experience working closely with sales organisations and supporting account-based marketing programmes
- Ability to collaborate across borders, cultures and time-zones
- Strong campaign planning and project management capabilities
- Excellent communication and stakeholder management skills
- Deep understanding of modern demand generation and buyer journeys
- Data-driven mindset with strong analytical capabilities
- Ability to balance strategic thinking, content creation with hands-on execution
- Comfortable operating in a fast-paced, global environment
- Experience with AI tooling such as Co-Pilot or Claude
- Experience with ABM platforms such as 6sense
- Experience with campaign reporting and dashboarding solutions
- Understanding of marketing automation, target audience segmentation and multi-medium campaign delivery
- This role may require security clearance for customer projects and access to sensitive customer data
- May need to provide criminal record declaration, right to work, personal identification and work history for applicable security checks
Benefits
Comp & perks- Flexible Leave Paid Time Off policy
- Remote working opportunities
- Global Wellbeing Days
- Growth opportunities, tools and guidance for professional development
- Talented colleagues, role models and mentors
- Safe and inclusive working environment
- Employee Resource Groups open to all
- Sustainability initiatives including the Environmental, Social, and Governance strategy and Act4Good programme