Used Equipment Sales Manager – Central Division, Western Canada

United Rentals

. Oversee used equipment sales for the dedicated region .

Posted 10/22/2026full-timeRemote • United States, CanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in used equipment sales, including strategy development, pricing management, and market analysis. Proficient in coordinating cross-functional teams and leveraging data analytics to drive sales performance and profitability.

Highest-signal resume keywords

Used Equipment Sales Strategy DevelopmentConstruction Equipment Sales ExperienceSales Tools ProficiencyData Analytics for Sales OpportunitiesBilingual English-French

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Used Equipment SalesSales Process DevelopmentEquipment ValuationPricing StrategyMarket Trend AnalysisSales Initiatives ManagementLogistics CoordinationAuction Package ManagementWeb-Based SellingSales Method Identification

Soft Skills

Interpersonal SkillsInfluencing SkillsBusiness AcumenSales AcumenMarketing Savvy

Tools & Technologies

Sales Analytics ToolsSales Reporting SoftwareWeb-Based Sales PlatformsLogistics Management SystemsAuction Management Tools

Industry Keywords

Construction EquipmentFMVDepreciationBroker SalesCommercial Truck DealerRetail Channel SalesSafety Sensitive PositionCentral DivisionWestern CanadaField Operations Coordination

About the role

Key responsibilities & impact

Oversee used equipment sales for the dedicated region
Develop a used equipment sales strategy to ensure profitability and maximize revenue
Coordinate strategy implementation in partnership with the field
Develop a consistent strategy supporting retail channel sales and FMV goals
Coordinate with the Region Sales and Marketing Director, Region Fleet Manager, and District Manager at branch level
Create and formalize a used equipment sales process identifying sales methods and venues
Manage auction packages, consignments, logistics, and invoicing with Fleet Operations and Sourcing
Explore and manage overseas, broker, commercial truck dealer, and web-based selling options
Coordinate used equipment pricing strategy and achieve sales plan and margin targets
Monitor equipment sales trends, market practices, and customer used equipment needs
Develop and formalize a catalog of new equipment offerings with the Regions
Manage equipment valuation and pricing, including FMV, depreciation, market trends, and pricing
Partner with the Region Fleet Manager on vendor trade package submissions and execution
Use data reports and analytics to identify sales opportunities, aging assets, pricing gaps, and market trends
Collaborate across Sales, Operations, Fleet, and Finance
Manage multiple priorities, sales initiatives, and time-sensitive requirements
Perform other duties as assigned

Requirements

What you’ll need

Bachelors Degree preferred, or comparable work experience
10 plus years construction equipment sales experience
Strong working knowledge of used equipment sales tools
Strong influence and interpersonal skills
Strong business and sales acumen; marketing savvy
Strong construction equipment knowledge
Basic computer skills and web-based sales knowledge
Bi-lingual English-French a plus
Safety Sensitive position under United Rentals’ policies and procedures
Up to 25% travel expected
Must be located near a major airport
Ideal candidate should live within the Central Division or Western Canada

Benefits

Comp & perks

Paid Parental Leave
United Compassion Fund
Employee Discount Program
Career Development & Promotional Opportunities
Additional Vacation Buy Up Program (US Only)
Early Wage Access through Payactiv (US Hourly Only)
Paid Sick Leave
An inclusive and welcoming culture
Health and financial plans
Comprehensive U.S. benefit offerings
Canadian benefits