Director, Marketing – Audience Growth

United Way of Greater Los Angeles

. Develop and execute an integrated marketing and audience-growth strategy .

Posted 11/4/2026full-timeLos Angeles • California • United StatesLead💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies, with a strong focus on digital marketing channels and audience engagement. Proven ability to manage complex projects, budgets, and teams while driving measurable results in donor acquisition and retention.

Highest-signal resume keywords

Integrated Marketing StrategyDigital Marketing ChannelsAudience SegmentationBrand DevelopmentProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital StrategyCampaign PlanningMarketing AnalyticsEmail MarketingSocial Media MarketingSearch Engine OptimizationContent Management SystemsFundraising StrategiesVisual DesignBudget Management

Soft Skills

LeadershipMentoringCollaborationCuriosityCommitment to Diversity

Tools & Technologies

Google Analytics 4CRM PlatformsMarketing AutomationDigital Advertising PlatformsMicrosoft Office Suite

Industry Keywords

Nonprofit MarketingDonor EngagementAudience DevelopmentPhilanthropic NetworksCommunity Engagement

About the role

Key responsibilities & impact

Develop and execute an integrated marketing and audience-growth strategy
Translate strategic and implementation priorities into annual channel and campaign plans with measurable goals
Partner with Development on segmented donor journeys, acquisition, retention, upgrades, and reengagement
Lead marketing strategy for donors giving under $1,000 and create recurring-giving opportunities
Build acquisition strategies for first-time and next-generation donors, volunteers, and advocates
Use market research, audience insights, and sector trends to guide brand positioning and revenue diversification
Lead digital marketing across email, organic and paid social, search, display, and other channels
Create and optimize digital donor journeys and conversion paths
Plan integrated campaigns for Community College Success, fundraising priorities, and WalkUnitedLA
Develop cause-marketing strategies and creative corporate partnerships
Build workplace campaign and partner toolkits with Corporate and Employee Giving
Own paid-media strategy, budget allocation, targeting, testing, and optimization
Strengthen UWGLA’s brand relevance, visibility, and differentiation in Los Angeles
Set and evolve visual brand guidelines and shared creative templates
Translate impact storytelling into targeted campaigns, digital experiences, sponsorship materials, and event marketing
Direct external agencies, designers, and creative vendors
Lead website refresh, user experience, search visibility, landing pages, and online-giving conversion
Define marketing-technology and integration requirements connecting donor records, giving, email, events, and campaign data
Evaluate and responsibly deploy emerging technologies, including AI-enabled tools
Establish dashboards and reporting for audience growth, donor acquisition and retention, recurring giving, conversion, and marketing-influenced revenue
Track marketing efficiency measures and report results to leadership
Mentor and coach staff
Establish campaign planning, intake, production, and prioritization processes
Manage the marketing budget and hold agencies, vendors, and contractors accountable
Other responsibilities as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience
At least 7 years of progressively responsible experience in marketing, digital strategy, brand management, or audience development
At least 3 years of experience supervising and developing direct reports
Able to work from the DTLA office on Tuesdays, Wednesdays, Thursdays, and additional days as needed
Commitment to racial equity and continued learning on race, equity, diversity, and inclusion
Curiosity about emerging technology and artificial intelligence
Experience developing and executing integrated, multichannel campaigns with measurable results
Strong command of digital marketing channels, including email, paid media, social platforms, search, and website optimization
Experience using audience segmentation and digital analytics
Experience directing brand development, visual design, and marketing production
Ability to turn strategic objectives into actionable marketing plans with measurable outcomes
Ability to manage multiple complex projects, budgets, and agencies
Bachelor’s degree or equivalent professional experience
Nice-to-have: nonprofit marketing, fundraising, donor engagement, or mission-driven experience
Nice-to-have: supporter acquisition, donor conversion, or membership-growth campaigns
Nice-to-have: CRM platforms, marketing automation, and digital fundraising technology
Nice-to-have: Google Analytics 4, email marketing platforms, digital advertising platforms, and content management systems
Nice-to-have: Greater Los Angeles communities, philanthropic networks, and nonprofit organizations
Nice-to-have: Microsoft Windows, Outlook, Word, PowerPoint, and Teams

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
403(b) plan
Pension
Life insurance coverage
Disability benefits
Paid holidays
Paid time off
Hybrid work arrangement