Associate Director, Digital Experience, Web Strategy

Universities of Wisconsin

. Provides strategic and operational leadership for the university’s website and broader digital experience .

Posted 11/5/2026full-timeOshkosh • Wisconsin • United StatesSenior💰 $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading digital experience strategies, managing complex content-rich websites, and optimizing user engagement through data-driven insights. Proficient in content governance, website performance, and accessibility standards to enhance the university's digital presence.

Highest-signal resume keywords

Website Development ManagementContent Management SystemsHTML, CSS, JavaScriptGoogle Analytics 4SEO and Accessibility Standards

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website ArchitectureDigital Publishing WorkflowsEnterprise Content StrategyDistributed CMS GovernanceContent StrategyUser Experience ImprovementData AnalysisProject LeadershipMarketing Program DevelopmentBudget Development

Soft Skills

Strategic RecommendationsProblem-SolvingCommunicationStakeholder ManagementCross-Functional Collaboration

Tools & Technologies

WordPressWordPress Divi BuilderGoogle Search ConsoleArtificial IntelligenceConversational Search

Industry Keywords

Digital Experience StrategyAudience EngagementContent GovernanceWebsite PerformanceMarketing Plans

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

Provides strategic and operational leadership for the university’s website and broader digital experience
Leads website transformation, information architecture, navigation, content strategy, and ongoing website oversight
Shapes a modern, accessible, user-centered digital presence serving prospective students, current students, faculty, staff, alumni, and other audiences
Guides university-wide content governance, website performance, accessibility, search optimization, analytics, and continuous improvement
Develops strategies to strengthen the university’s digital presence and audience engagement
Collaborates with University Marketing & Communications, Information Technology, Admissions, Academic Affairs, Student Affairs, and campus content partners
Serves as a university resource for digital experience strategy
Provides guidance and training to content contributors
Recommends solutions that improve the user experience
Evaluates emerging technologies, including artificial intelligence and conversational search
Uses data, industry trends, and audience insights to guide the evolution of the university’s digital environment
Develops relationships, brand strategies, and marketing plans for communicating institutional information
Develops marketing programs and campaigns aligned with institutional, unit, and program objectives
Directs marketing projects, including design and production of internal and external publications
Represents the institution at events and conferences, presenting information about programs and services
Exercises supervisory authority over at least 2.0 full-time equivalent employees
Contributes to budget development and forecasting and approves resource allocations within budget parameters

Requirements

What you’ll need

Bachelor's degree in web development, digital marketing, information technology, communications, or a related field
Ability to work independently, manage competing priorities, and provide proactive strategic recommendations
Demonstrated experience leading or managing complex, content-rich websites, website development projects, and multi-site administration
Experience with content management systems, website architecture, digital publishing workflows, enterprise content strategy, and distributed CMS governance
Working knowledge of HTML, CSS, JavaScript, WordPress, WordPress Divi Builder, modern web technologies, Google Analytics 4, Google Search Console, or comparable platforms
Knowledge of SEO, AEO, and website accessibility standards
Strong project leadership, problem-solving, communication, and stakeholder management skills
Demonstrated ability to lead cross-functional initiatives and collaborate across departments
Demonstrated ability to translate institutional and marketing objectives into practical, measurable digital solutions
Applicants must submit a resume and cover letter
Final candidates must provide contact information for three references, including at least one manager or supervisor
Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout employment
Candidates are subject to pre-employment screening, including criminal background check, work authorization, education verification, and sexual violence and sexual harassment questions for candidates and references

Benefits

Comp & perks

Health plans, currently starting at $45 per month
176 hours of vacation per year (prorated for start date)
36 hours of personal holiday
9 legal holidays (prorated for start date)
176 hours of sick leave for first 18 months; after this period, employees can earn up to 96 hours per fiscal year; accumulates without limit and does not expire
Paid parental leave after six months of continuous employment
Wisconsin Retirement System pension with 7.2% employer contribution for 2026
Reasonable accommodations for qualified individuals with disabilities