Marketing Director

Universities of Wisconsin

. Serve as a key member of the University Marketing and Communications leadership team under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications .

Posted 11/2/2026full-timeOshkosh • Wisconsin • United StatesLead💰 $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that enhance enrollment, brand awareness, and engagement while effectively managing marketing operations and leading multidisciplinary teams. Proficient in using data-driven insights to inform decision-making and foster collaboration across diverse stakeholder groups.

Highest-signal resume keywords

Integrated Marketing StrategiesTeam LeadershipData-Driven Decision MakingBrand ManagementMarketing Operations Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentDigital MarketingCampaign ExecutionBrand AwarenessMarket AnalysisPerformance MeasurementBudget ManagementAdvertisingSocial Media MarketingCreative Coordination

Soft Skills

Executive CommunicationCollaborationRelationship BuildingProblem SolvingProfessional Judgment

Certifications & Qualifications

Professional Certification in MarketingDigital Marketing CertificationProject Management Certification

Industry Keywords

Higher EducationPublic RelationsEnrollment ManagementMission-Driven OrganizationInstitutional Governance

About the role

Key responsibilities & impact

Serve as a key member of the University Marketing and Communications leadership team under the strategic direction of the Assistant Chancellor for University Relations and Strategic Communications
Translate institutional priorities into actionable marketing plans
Provide timely updates and recommendations and identify matters requiring executive consultation or approval
Provide strategic and operational leadership for the University of Wisconsin–Oshkosh’s marketing function
Develop and execute integrated marketing strategies advancing enrollment, reputation, brand awareness, and engagement
Lead planning, coordination, and execution of marketing initiatives across creative, digital, social media, web, advertising, and related channels
Establish priorities, coordinate resources, guide brand strategy and integrated campaigns
Use data and performance measures to evaluate effectiveness and inform decision-making
Directly supervise assigned marketing staff and provide day-to-day leadership
Establish priorities, support staff development, coordinate workloads, and foster accountability and collaboration
Collaborate across University Marketing and Communications and with academic and administrative partners
Independently manage marketing operations, priorities, and resources
Direct strategic planning initiatives and establish objectives aligned with the strategic plan
Direct marketing campaigns and establish functional objectives aligned with organizational goals
Analyze marketing trends and productivity and customer-service measurements
Build brand identity and awareness among internal and external audiences
Develop comprehensive, research-based and market-driven marketing plans with outcome evaluation and cost-effectiveness measures
Exercise supervisory authority over at least 2.0 full-time equivalent employees, including hiring, performance management, discipline, assignment, rewards, and approval of hours worked

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field
At least five years of progressively responsible experience in marketing, integrated marketing communications, brand management, digital marketing, advertising, or a related field
Experience developing and executing integrated marketing strategies and campaigns across multiple channels
Experience translating organizational priorities into actionable plans
Experience using data to evaluate effectiveness and inform decisions
Experience leading teams, supervising staff, or providing significant functional leadership across multidisciplinary teams
Ability to set priorities, foster accountability and collaboration, and navigate differing perspectives with professionalism and sound judgment
Ability to independently manage marketing operations, projects, competing priorities, and resources
Ability to resolve challenges and provide well-developed recommendations and solutions
Strong executive communication, collaboration, and relationship-building skills
Ability to proactively communicate priorities, risks, and decisions
Ability to maintain alignment with institutional direction and work effectively across teams and stakeholder groups
Applicants must submit a resume and cover letter
Final candidates must provide contact information for three references, including at least one manager or supervisor
Must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout employment
Subject to pre-employment screening including criminal background check, work authorization, and education verification
Preferred: relevant professional certification in marketing, digital marketing, analytics, project management, or a related field
Preferred: experience in higher education, government, public-sector, nonprofit, healthcare, or another complex, mission-driven organization
Preferred: experience with institutional governance, approval processes, and shared decision-making
Preferred: experience leading multidisciplinary marketing functions
Preferred: experience supporting enrollment, recruitment, reputation, audience growth, or organizational positioning
Preferred: experience managing marketing budgets, external agencies, vendors, and paid media

Benefits

Comp & perks

Health plans, currently starting at $45 per month
176 hours of vacation per year (prorated for start date)
36 hours of personal holiday
9 legal holidays (prorated for start date)
176 hours of sick leave for first 18 months; afterward, employees can earn up to 96 hours per fiscal year
Sick leave accumulates without limit and does not expire
Paid parental leave after six months of continuous employment
Wisconsin Retirement System pension with 7.2% employer contribution for 2026
Reasonable accommodations for qualified individuals with disabilities
Hybrid remote work may be available after successful completion of an initial probationary period