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Digital Marketing Executive
University of Edinburgh Information Services Group. Deliver marketing activity supporting Interface’s strategic objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing digital marketing strategies, managing content across various platforms, and creating engaging content such as case studies and infographics. Proficient in utilizing CMS platforms and web analysis tools to enhance marketing effectiveness.
Highest-signal resume keywords
Digital Marketing Campaign DevelopmentContent Creation and CopywritingCMS Management (WordPress)SEO and Google Analytics FamiliaritySocial Media Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent CreationCopywritingSEOGoogle AnalyticsCMS ManagementEmail MarketingB2B MarketingDigital Asset ManagementCampaign Implementation
Soft Skills
CommunicationCreativityCollaborationAnalytical ThinkingAttention to Detail
Tools & Technologies
WordPressCanvaSocial Media PlatformsEmail ToolsAI Tools
Industry Keywords
B2B MarketingDigital Marketing StrategiesEngaging ContentEvidence-Based ContentFunding Programmes
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Deliver marketing activity supporting Interface’s strategic objectives
- Raise the profile of Interface, its innovation support services, academic-led initiatives, and funding programmes
- Implement digital marketing strategies
- Manage digital assets and social platforms
- Support creation of engaging, evidence-based content
- Develop and implement digital marketing campaigns across channels
- Create or co-produce case studies, newsletters, videos, and infographics
Requirements
What you’ll need- A good standard of formal education or equivalent work experience in digital marketing, communications, or B2B marketing
- Experience managing CMS platforms (e.g. WordPress), social media platforms, email tools, and design tools such as Canva
- Experience developing and implementing digital marketing campaigns across channels
- Familiarity with search engines, AI tools, SEO, Google Analytics, and other web analysis tools
- Strong content creation and copywriting skills for digital and offline channels
- Ability to write, design, or co-produce case studies, newsletters, videos, or infographics
- Right to work in the UK at the time of application
- Must provide documentation confirming eligibility to work in the UK
- CV and covering letter required
Benefits
Comp & perks- Flexible working patterns
- Hybrid working with a blend of home and on-site working
- 40 days of combined annual leave and public holiday entitlement
- Defined contribution pension scheme with 3.5/4.5% employee and 9/14.5% employer contributions
- Family-friendly policies
- Flexible working options
- Ongoing support to develop skills and grow your career
- Recognition of achievements
- Exciting, positive, and creative workplace