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Digital Marketing Developer
University of Toronto Entrepreneurship. Create professional email messages for mass distribution .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in mass email marketing campaigns, including the creation of professional-quality HTML emails and website management using content management systems. Proficient in front-end web development and digital asset manipulation while adhering to accessibility standards.
Highest-signal resume keywords
Mass Email Marketing CampaignsHTML Email CreationContent Management SystemsFront-End Web DevelopmentDigital Asset Manipulation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
HTML5CSSJavaScriptAdobe DreamweaverAdobe PhotoshopWordPressQuality Assurance TestingResponsive Email DevelopmentDigital Asset ManagementEmail Accessibility Standards
Soft Skills
Written CommunicationAttention to DetailMulti-TaskingOrganizational SkillsCooperative
Tools & Technologies
Microsoft WordMicrosoft ExcelMicrosoft PowerPointAdobe Fireworks
Industry Keywords
Digital MarketingEmail CampaignsWebsite MaintenanceUser FeedbackAlumni Outreach
Tech Stack
Tools & technologiesJavaScriptjQueryWordPress
About the role
Key responsibilities & impact- Create professional email messages for mass distribution
- Update text, images, and other digital assets
- Pull reports on online marketing performance
- Assist with administration of online communications and services
- Format layouts of online information
- Customize websites according to objectives or user feedback
- Maintain information on digital platforms
- Determine logistical details for email campaigns across departments
- Check digital objects for quality control
- Collect digital assets for online platform use
- Build and maintain websites
- Work closely with designers, writers, program managers, and coordinators to support alumni outreach and fundraising efforts
Requirements
What you’ll need- Bachelor's Degree or acceptable combination of equivalent experience
- Minimum two years of relevant experience in implementing and executing mass email marketing campaigns
- Experience updating and maintaining websites using a content management system
- Experience creating professional-quality HTML email messages for mass distribution
- Experience testing for quality assurance
- Ability to create HTML documents to precise design and coding specifications, maximizing compatibility with popular e-mail clients and adhering to accessibility standards, using Adobe Dreamweaver or similar HTML-editing software
- Experience with responsive development of e-mails
- Ability to manipulate complex content management systems including WordPress, including website navigation, page content, and web forms
- Knowledge of front-end web development, including HTML5/CSS and JavaScript/jQuery
- Ability to manipulate digital images using Adobe Photoshop or Fireworks
- Good knowledge of accessibility and usability standards and best practices in website and email design
- Knowledge of Microsoft Word, Excel, and PowerPoint
- Excellent typing and written communication skills
- Ability to prioritize simultaneous tasks and modify processes to meet deadlines
- Attention to detail
- Cooperative, diligent, multi-tasker, and organized
Benefits
Comp & perks- Annual step progression within the pay scale
- Candidates from Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity-deserving groups are encouraged to apply
- Accessibility accommodations during the application and hiring process