Director of Marketing – Health Communications

University of Wisconsin-Madison

. Lead the Health and Wellbeing communications team within Student Affairs .

Posted 10/20/2026full-timeMadison • Wisconsin • United StatesLead💰 $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic communication initiatives, operational policy development, and crisis messaging within health and wellbeing contexts. Proven ability to lead diverse teams, manage complex projects, and build relationships with various stakeholders.

Highest-signal resume keywords

Strategic Communication InitiativesTeam Leadership and Staff DevelopmentCrisis Messaging and Emergency CommunicationsMulti-Channel Marketing CampaignsMedia Relations and Partnerships

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingCommunicationsPublic RelationsHealth CommunicationsProject ManagementOperational Policy DevelopmentCrisis MessagingPerformance ManagementWriting and EditingCampaign Execution

Soft Skills

LeadershipCoachingRelationship BuildingEffective CommunicationPrioritization

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Health and WellbeingStudent AffairsCrisis CommunicationPublic HealthFundraisingDonor RelationsEditorial CalendarOperational WorkflowsStakeholder EngagementRevenue Generation

About the role

Key responsibilities & impact

Lead the Health and Wellbeing communications team within Student Affairs
Provide strategic oversight and day-to-day leadership for a combined team of 10 professional staff and approximately 20 student employees
Directly supervise two staff members
Develop executive communications, talking points, and leadership updates
Serve as primary communications contact for media inquiries and class project requests
Build guidelines for crisis messaging, emergency communications, and rapid-response public health announcements
Establish and direct media relationships and partnerships
Streamline operational workflows, approval processes, and communication channels between University Health Services and Recreation & Wellbeing
Develop and implement operational policies and procedures
Direct operational plans to align with strategic initiatives and objectives
Develop, implement, and monitor strategic communication initiatives
Develop and execute marketing campaigns supporting Rec Well revenue-generating programs, services, facilities, and memberships
Build relationships with campus partners, student organizations, and external community groups
Lead annual communication planning and develop a shared editorial calendar
Support advancement and fundraising through stories, impact reports, and donor materials

Requirements

What you’ll need

Five or more years of progressively responsible experience in marketing, communications, public relations, health communications, or a related field
Experience directly supervising and managing staff, including performance management, coaching, and staff development
Demonstrated experience managing complex projects, prioritizing competing workloads, and planning and executing multi-channel marketing or communications campaigns
Exceptional ability to develop, write, edit, and deliver clear and effective communications across a range of audiences and communication channels
Experience leading communications initiatives in complex environments with multiple stakeholders and competing priorities
Bachelor's Degree Required
Eligibility to work in the United States without employer sponsorship
Cover letter and resume required
At least three professional references, including at least one supervisory reference, required for finalists
Successful applicants may be required to complete a criminal background check

Benefits

Comp & perks

Generous paid time off
Health, dental, vision, and life insurance
Tax-advantaged savings accounts
Participation in the Wisconsin Retirement System (WRS) pension fund
Public Service Loan Forgiveness (PSLF) and Temporary Expanded Public Service Loan Forgiveness (TEPSLF) eligibility
Partially remote work arrangement