Marketing Coordinator

University of Wisconsin-Madison

. Serve as the primary point of contact and unit liaison for department leads, stakeholders, and external groups .

Posted 10/12/2026full-timeMadison • Wisconsin • United StatesJunior💰 $52,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing execution and content coordination, with a strong ability to draft clear, on-brand copy and analyze campaign performance metrics. Proficient in coordinating marketing initiatives that align with strategic objectives and managing workflows between clients and creative teams.

Highest-signal resume keywords

Marketing ExecutionContent CoordinationCampaign Metrics AnalysisProject Management ToolsStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ExecutionContent CoordinationCampaign Metrics AnalysisCopywritingEditing

Soft Skills

CommunicationRelationship Management

Tools & Technologies

AsanaTrelloWorkfront

Industry Keywords

Marketing StrategyBrand StandardsPerformance ReportsDigital Campaign Support

About the role

Key responsibilities & impact

Serve as the primary point of contact and unit liaison for department leads, stakeholders, and external groups
Assess incoming marketing requests and provide creative, strategic marketing recommendations
Maintain professional marketing account relationships and identify opportunities to promote marketing services
Align marketing initiatives with departmental strategic objectives, brand standards, and established policies
Coordinate marketing campaigns to meet deadlines, stay within budget, and achieve deliverables
Coordinate workflows and communication between clients and internal creative/production teams
Collect and summarize campaign data and market trends
Prepare and disseminate performance reports to guide future marketing strategies

Requirements

What you’ll need

1 year of experience in marketing execution, content coordination, or digital campaign support
Strong writing and editing skills
Ability to draft clear, on-brand copy for shortform social posts, email newsletters, and web content
Experience pulling campaign metrics and interpreting performance trends
Experience using project management tools such as Asana, Trello, or Workfront
Bachelor’s Degree Preferred Minimum

Benefits

Comp & perks

Generous paid time off
Health insurance
Dental insurance
Vision insurance
Life insurance
Tax-advantaged savings accounts
Participation in the Wisconsin Retirement System pension fund