SEO, AI Search Strategist

University of Wisconsin-Milwaukee

. Develop and lead SEO and AI search optimization strategies for UWM's digital content .

Posted 11/10/2026full-timeMilwaukee • Wisconsin • United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO and AI search optimization strategies, with a strong focus on content development, performance measurement, and stakeholder collaboration. Proficient in analyzing data to enhance digital content and user experiences across various platforms.

Highest-signal resume keywords

SEO Strategy DevelopmentAI Search OptimizationGoogle Analytics 4Content OptimizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOOn-Page OptimizationKeyword ResearchContent StrategySearch Performance MeasurementStructured DataSchema MarkupEntity OptimizationE-E-A-T PrinciplesWebsite Audits

Soft Skills

CommunicationCollaborationTrainingStakeholder ManagementProject Leadership

Tools & Technologies

Google Search ConsoleData StudioScrunchAI-Powered PlatformsEmerging Discovery Channels

Industry Keywords

Digital Content StrategyOrganic Search OptimizationUser ExperienceContent GovernancePerformance Analysis

About the role

Key responsibilities & impact

Develop and lead SEO and AI search optimization strategies for UWM's digital content
Lead SEO and AEO optimization projects, establish priorities, coordinate stakeholders, and ensure timely implementation
Conduct keyword, topic, entity, and prompt research
Establish optimization best practices across search engines, AI-powered platforms, and emerging discovery channels
Recommend improvements to website content, information architecture, accessibility, and discoverability
Write, edit, and optimize web content using SEO best practices, keyword targeting, metadata, and content structure
Conduct website and content audits to improve search performance, user experience, and AI-powered search visibility
Develop measurement frameworks and reporting strategies for SEO and AI search performance
Analyze search, website, content, and conversion data using Google Search Console and Google Analytics
Translate performance insights into actionable content recommendations
Serve as UWM's subject matter expert for SEO, AEO, GEO, and AI search optimization
Provide training to MarComm team members, web content editors, and campus units
Collaborate with Marketing, Web, and Communications teams, schools and colleges, and campus units
Develop resources and standards supporting UWM web governance and consistent optimization practices

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, English, Information Science, or a related field
Four years of progressively responsible experience developing and implementing SEO, digital content strategy, or organic search optimizations
Experience analyzing website performance data and applying insights to improve digital content and user experiences
Demonstrated knowledge of technical SEO, on-page optimization, content strategy, and search performance measurement
Experience developing SEO and AI search optimization strategies, including AEO, GEO, and optimization for LLM platforms
Experience using Google Analytics 4, Google Search Console, Data Studio, Scrunch, or comparable platforms
Ability to write and optimize web content for SEO and AI search
Ability to communicate complex SEO and AI search concepts to technical and non-technical audiences
Experience leading and managing projects involving content writers, web developers, marketing teams, and other stakeholders
Understanding of structured data, schema markup, entity optimization, topical authority, and E-E-A-T principles
Resume, cover letter, SEO/AEO strategy and optimization project, and website audit or performance analysis required
Three professional/supervisor references required for finalist candidates
Must verify identity and eligibility to work in the United States at start date
Employment requires a criminal background check
References and candidates must answer questions regarding past findings or pending allegations of sexual violence and sexual harassment

Benefits

Comp & perks

Reasonable accommodations for qualified individuals with disabilities
Criminal background check and reference check process
Employment eligibility verification support as required by federal law